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Plans and orders must be communicated in a manner that is simple, clear, and concise. Everyone

Jocko Willink

Most important of all, he believed winning was possible.
JOCKO WILLINK

Believe Himself Important Possible Win
Remember to keep your ego in check. Don’t judge people.
JOCKO WILLINK

Judgement People Remember Yourself
More than a decade of continuous war and tough combat operations in Iraq and Afghanistan gave birth to a new generation of leaders in the ranks of America’s fighting forces.
JOCKO WILLINK

Born Fight Force Leadership Tough War
When it comes to standards, as a leader, it’s not what you preach, it’s what you tolerate. When setting expectations, no matter what has been said or written, if substandard performance is accepted and no one is held accountable.
JOCKO WILLINK

Acceptance Expectation Leadership Tolerance
Decisively engaged?
JOCKO WILLINK

Decision Marriage
We learned that leadership requires belief in the mission and unyielding perseverance to achieve victory, particularly when doubters question whether victory is even possible.
JOCKO WILLINK

Achievement Belief Leadership Learning Perseverance Possible Victory
Departments and groups within the team must break down silos, depend on each other and understand who depends on them.
JOCKO WILLINK

Break Independent Team Understand
There are no bad units, only bad officers. This captures the essence of what Extreme Ownership is all about.
JOCKO WILLINK

Bad Control Politics
Discipline equals freedom.
JOCKO WILLINK

Discipline Equality Freedom One Liner
The Warrior Kid treats people with respect, doesn’t judge them.
JOCKO WILLINK

Judgement People Respect Warrior
It’s not what you preach, it’s what you tolerate.
JOCKO WILLINK

Deep Tolerance Yourself
His realistic assessment, acknowledgment of failure, and ownership of the problem were key to developing a plan to improve performance and ultimately win.
JOCKO WILLINK

Development Failure Himself Improvement Problem Win
After all, there can be no leadership where there is no team.
JOCKO WILLINK

Leadership Team
The most fundamental and important truths at the heart of Extreme Ownership: there are no bad teams, only bad leaders.
JOCKO WILLINK

Bad Fundamental Heart Important Leadership Team Truth
The U.S. Navy SEAL Teams were at the forefront of this leadership transformation, emerging from the triumphs and tragedies of war with a crystallized understanding of what it takes to succeed in the most challenging environments that combat presents.
JOCKO WILLINK

Challenge Leadership Present Success Team Tragedy Transformation Understand War Win
If we could execute with a monumental effort just to reach an immediate goal that everyone could see, we could then continue to the next visually.
JOCKO WILLINK

Effort Goal See

Plans and orders must be communicated in a manner that is simple, clear, and concise. Everyone

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Plans and orders must be communicated in a manner that is simple, clear, and concise. Everyone

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