There’ll always be serendipity involved in discovery.
JEFF BEZOSThere’ll always be serendipity involved in discovery.
JEFF BEZOSDo something you’re very passionate about, and don’t try to chase what is kind of the “hot passion” of the day.
JEFF BEZOZPeople who are right most of the time are people who change their minds often.
JEFF BEZOZEvery new thing creates two new questions and two new opportunities.
JEFF BEZOZOur biggest cost is not power, or servers, or people. It’s lack of utilization. It dominates all other costs.
JEFF BEZOSCultures aren’t so much planned as they evolve from that early set of people.
JEFF BEZOZPercentage margins don’t matter. What matters always is dollar margins: the actual dollar amount. Companies are valued not on their percentage margins, but on how many dollars they actually make, and a multiple of that.
JEFF BEZOSThe best customer service is if the customer doesn’t need to call you, doesn’t need to talk to you. It just works.
JEFF BEZOZWe are our choices. Build yourself a great story.
JEFF BEZOZInvention requires a long-term willingness to be misunderstood.
JEFF BEZOZA brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
JEFF BEZOZOur success at Amazon is a function of how many experiments we do per year, per month, per week, per day.
JEFF BEZOZIf you decide that you’re going to do only the things you know are going to work, you’re going to leave a lot of opportunity on the table.
JEFF BEZOSIf you build a great product or service, people will talk about it. But it starts with having something that’s worth talking about.
JEFF BEZOZAbove all else, align with customers. Win when they win. Win only when they win.
JEFF BEZOZThe book is not really the container for the book. The book itself is the narrative. It’s the thing that people create.
JEFF BEZOZ