We’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and thy’re the reason we’re successful: Put the customer first. Invent. And be patient.
JEFF BEZOSWe’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and thy’re the reason we’re successful: Put the customer first. Invent. And be patient.
JEFF BEZOSThere’ll always be serendipity involved in discovery.
JEFF BEZOSObsess about customers, not competitors.
JEFF BEZOSI’d rather interview 50 people and not hire anyone than hire the wrong person.
JEFF BEZOZThe human brain is an incredible pattern-matching machine.
JEFF BEZOZYou don’t want to negotiate the price of simple things you buy every day.
JEFF BEZOZOne of the things that gets me up in the morning is knowing that customer expectations are always rising, and I find that very exciting.
JEFF BEZOSIf you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.
JEFF BEZOZEvery new thing creates two new questions and two new opportunities.
JEFF BEZOZWe are stubborn on vision. We are flexible on details.
JEFF BEZOZAbove all else, align with customers. Win when they win. Win only when they win.
JEFF BEZOZI think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out.
JEFF BEZOSWhat we need to do is always lean into the future; when the world changes around you and when it changes against you – what used to be a tail wind is now a head wind – you have to lean into that and figure out what to do because complaining isn’t a strategy.
JEFF BEZOSIf we think long term, we can accomplish things that we couldn’t otherwise accomplish.
JEFF BEZOZThe great thing about fact-based decisions is that they overrule the hierarchy.
JEFF BEZOZThe book is not really the container for the book. The book itself is the narrative. It’s the thing that people create.
JEFF BEZOZ