If you decide that you’re going to do only the things you know are going to work, you’re going to leave a lot of opportunity on the table.
JEFF BEZOSIt’s harder to be kind than clever.
More Jeff Bezos Quotes
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Determine what your customers need, and work backwards.
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We change our tools and then our tools change us.
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It’s hard to find things that won’t sell online.
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Above all else, align with customers. Win when they win. Win only when they win.
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Invention requires a long-term willingness to be misunderstood.
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In the end, we are our choices.
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The book is not really the container for the book. The book itself is the narrative. It’s the thing that people create.
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I don’t want to use my creative energy on somebody else’s user interface.
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Advertising is the price you pay for unremakable thinking.
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It’s time to go back to the Moon, this time to stay.
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If you never want to be criticized, for goodness sake don’t do anything new.
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You know, we love stories and we love narrative; we love to get lost in an author’s world.
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Market leadership can translate directly to higher revenue, higher profitability, greater capital velocity and correspondingly stronger returns on invested capital.
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Work hard, have fun and make history.
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Your brand is what other people say about you when you’re not in the room.
JEFF BEZOZ