Maintain a firm grasp of the obvious at all times.
JEFF BEZOZIt’s harder to be kind than clever.
More Jeff Bezos Quotes
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The pain and emotional trauma caused by the racism and violence we are witnessing toward the black community has a long reach.
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You have to use your judgment. In cases like that, we say, ‘let’s be simple minded. We know this is a feature that’s good for customers. Let’s do it.
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I don’t buy stocks, I make stocks.
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If you build a great product or service, people will talk about it. But it starts with having something that’s worth talking about.
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Invention requires a long-term willingness to be misunderstood.
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In the end, we are our choices.
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We can’t be in survival mode. We have to be in growth mode.
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Be proud of your choices, not your gifts.
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Invention is by its very nature disruptive. If you want to be understood at all times, then don’t do anything new.
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If your customer base is aging with you, then eventually you are going to become obsolete or irrelevant. You need to be constantly figuring out who are your new customers and what are you doing to stay forever young.
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We’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and thy’re the reason we’re successful: Put the customer first. Invent. And be patient.
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Advertising is the price you pay for unremakable thinking.
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In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts.
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Cleverness is a gift, kindness is a choice.
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The great thing about fact-based decisions is that they overrule the hierarchy.
JEFF BEZOZ