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Once your pride gets involved, you’ll fight tooth and nail to maintain your habits.

James Clear

Every action you take is a vote for the type of person you wish to become. No single instance will transform your beliefs, but as the votes build up, so does the evidence of your new identity.
JAMES CLEAR

Action Belief Build Evidence Identity Person Transformation Type Vote Yourself
With outcome-based habits, the focus is on what you want to achieve. With identity-based habits, the focus is on who you wish to become.
JAMES CLEAR

Achievement Focus Habit Identity Result
The purpose of setting goals is to win the game. The purpose of building systems is to continue playing the game.
JAMES CLEAR

Game Goal Play Purpose Win
Redesign your life so the actions that matter most are also the actions that are easiest to do.
JAMES CLEAR

Action Design Easy Life Yourself
At some point, everyone faces the same challenge on the journey of self-improvement: you have to fall in love with boredom.
JAMES CLEAR

Boredom Face Fall In Love Improvement Point Yourself
You don’t have to be the victim of your environment. You can also be the architect of it.
JAMES CLEAR

Architect Choice Environment Inspirational Job Victim Yourself
Habits reduce cognitive load and free up mental capacity, so you can allocate your attention to other tasks.
JAMES CLEAR

Attention Freedom Habit Load Mental Work Yourself
What do you want to stand for? What are your principles and values? Who do you wish to become?
JAMES CLEAR

Principle Stand Value Yourself
When you can’t win by being better, you can win by being different.
JAMES CLEAR

Better Different Inspirational Win Yourself
You need to know who you want to be.
JAMES CLEAR

Identity Personality Yourself
A genius is not born, but is educated and trained.
JAMES CLEAR

Born Education Genius Training
Men are born soft and supple; dead, they are stiff and hard. Plants are born tender and pliant; dead, they are brittle and dry. Thus whoever is stiff and inflexible is a disciple of death.
JAMES CLEAR

Born Death Discipline Man Soft
A very small shift in direction can lead to a very meaningful change in destination.
JAMES CLEAR

Change Destination Direction Leadership Meaningful Small
If you want better results, then forget about setting goals. Focus on your system instead.
JAMES CLEAR

Better Goal Improvement Result System Yourself
How can I make it obvious? How can I make it attractive? How can I make it easy? How can I make it satisfying?
JAMES CLEAR

Attraction Easy Myself Satisfaction Work
It’s hard to change your habits if you never change the underlying beliefs that led to your past behavior. You have a new goal and a new plan, but you haven’t changed who you are.
JAMES CLEAR

Belief Change Goal Habit Hard Planning Yourself

Once your pride gets involved, you’ll fight tooth and nail to maintain your habits.

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Once your pride gets involved, you’ll fight tooth and nail to maintain your habits.

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