Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.
ELON MUSKWhen I was in college, I wanted to be involved in things that would change the world.
More Elon Musk Quotes
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Mars is the only place in the solar system where it’s possible for life to become multi-planetarian.
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When space travel becomes as common as air travel, the future of civilization will be assured.
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If heat death is the end of the universe, it really is all about the journey.
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My mentality is that of a samurai. I would rather commit seppuku than fail.
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You want to be extra rigorous about making the best possible thing you can. Find everything that’s wrong with it and fix it.
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I don’t think it’s a good idea to plan to sell a company.
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Some people don’t like change, but you need to embrace change if the alternative is disaster.
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I think life on Earth must be about more than just solving problems. It’s got to be something inspiring, even if it is vicarious.
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People should pursue what they’re passionate about. That will make them happier than pretty much anything else.
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The path to the CEO’s office should not be through the CFO’s office, and it should not be through the marketing department. It needs to be through engineering and design.
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My opinion is it’s a bridge too far to go to fully autonomous cars.
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I don’t create companies for the sake of creating companies, but to get things done.
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The only reason I was able to accomplish things is the great people willing to work with me.
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You should be innovating so fast that you’re invalidating your prior patents.
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I think it is possible for ordinary people to choose to be extraordinary.
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If you get up in the morning and think the future is going to be better, it is a bright day. Otherwise, it’s not.
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Most people can learn a lot more than they think they can. They sell themselves short without trying.
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That’s my lesson for taking a vacation: vacation will kill you.
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You could warm Mars up, over time, with greenhouse gases.
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The thing that’s worth doing is trying to improve our understanding of the world and gain a better appreciation of the universe and not to worry too much about there being no meaning.
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People work better when they know what the goal is and why. It is important that people look forward to coming to work in the morning and enjoy working.
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Moral condemnation used not for morality, but as a weapon for manipulation is messed up
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It is a mistake to hire huge numbers of people to get a complicated job done.
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I would like to die on Mars. Just not on impact.
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Patience is a virtue, and I’m learning patience. It’s a tough lesson.
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If you’re co-founder or CEO, you have to do all kinds of tasks you might not want to do. If you don’t do your chores, the company won’t succeed. No task is too menial.
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