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Creativity can be learned like basketball, which does not mean we will all be NBA stars.

Edward de Bono

We may have a perfectly adequate way of doing something, but that does not mean there cannot be a better way. So we set out to find an alternative way. This is the basis of any improvement that is not fault correction or problem solving.
EDWARD DE BONO

Better Improvement Perfection Problem Solve Way
The concept of logical thinking is selection and this is brought about by the processes of acceptance and rejection. Rejection is the basis of logical thinking.
EDWARD DE BONO

Acceptance Concept Logic Rejection Selection Thinking
Perception is real even when it is not reality.
EDWARD DE BONO

One Liner Perception Reality
It is historical continuity that maintains most assumptions, not repeated assessment of their validity.
EDWARD DE BONO

Assume History Maintain Repeat Valid
I think school is a place where thinking should be taught.
EDWARD DE BONO

Education School Teaching Thinking
You can analyse the past, but you have to design the future.
EDWARD DE BONO

Analysis Design Future Past Yourself
The vertical thinker says: ‘I know what I am looking for.’ The lateral thinker says: ‘I am looking but I won’t know what I am looking for until I have found it.’
EDWARD DE BONO

Finding Philosophy Thinking
Mock the devil, and he will flee from thee.
EDWARD DE BONO

Devil Run
Argument is meant to reveal the truth, not to create it.
EDWARD DE BONO

Argument Creation Reveal Truth Yourself
Creativity makes life more fun and more interesting.
EDWARD DE BONO

Creativity Fun Interest Life
Maybe the social value of truth is as a destination – so long as we do not assume we have arrived there.
EDWARD DE BONO

Arrival Destination Social Truth Value
What the joke displays is a switch in perception. This is important in changing the way we think.
EDWARD DE BONO

Change Display Important Joke Perception Thinking
Traditional thinking is all about “what is” Future thinking will also need to be about what can be.
EDWARD DE BONO

Future Thinking Traditional Willing
What is urgent will always take precedence over what is important.
EDWARD DE BONO

Important Urgent
Thinking is the ultimate human resource. Yet we can never be satisfied with our most important skill. No matter how good we become, we should always want to be better.
EDWARD DE BONO

Better Goodness Human Resource Thinking Ultimate
Opportunity ideas do not lie around waiting to be discovered. Such ideas need to be produced.
EDWARD DE BONO

Discover Ideas Lying Need Opportunity Production

Creativity can be learned like basketball, which does not mean we will all be NBA stars.

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Creativity can be learned like basketball, which does not mean we will all be NBA stars.

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