black
grey
blue
red
brown
white

Creativity can be learned like basketball, which does not mean we will all be NBA stars.

Edward de Bono

Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists.
EDWARD DE BONO

Action Problem Situation Time Way
Companies that solely focus on competition will ultimately die. Those that focus on value creation will thrive.
EDWARD DE BONO

Company Competition Death Focus Thrive Ultimate
A characteristic of intuitive solutions and new ideas is that of being obvious once they are discovered.
EDWARD DE BONO

Character Discover Ideas Intuition Solution
If you do not design the future, someone or something else will design it for you.
EDWARD DE BONO

Design Future Yourself
A good design is not a democratic consensus.
EDWARD DE BONO

Democracy Goodness One Liner
The analysis of data will not by itself produce new ideas.
EDWARD DE BONO

Analysis Data Ideas Production
There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns.
EDWARD DE BONO

Creativity Doubt Forever Human Important Progress Repeat Resource
Logic will never change emotion or perception.
EDWARD DE BONO

Change Emotion Logic Perception
Western traditions of education have emphasized knowledge analysis, description and debate. They all have a part to play, but today there is a whole vast aspect of doing that has just been left out. Operacy is what keeps society going.
EDWARD DE BONO

Analysis Debate Description Education Society Tradition
Once a new idea springs into existence, it cannot be unthought. There is a sense of immortality in a new idea.
EDWARD DE BONO

Existence Ideas Immortal Spring
America is not just a country, it’s an idea.
EDWARD DE BONO

Country Idea One Liner
Creativity makes life more fun and more interesting.
EDWARD DE BONO

Creativity Fun Interest Life
The vertical thinker says: ‘I know what I am looking for.’ The lateral thinker says: ‘I am looking but I won’t know what I am looking for until I have found it.’
EDWARD DE BONO

Finding Philosophy Thinking
We do not make very full value of the opportunities provided by technology because we prefer critical to constructive thinking, argument to design.
EDWARD DE BONO

Argument Criticism Design Opportunity Technology Value
Creative thinking – in terms of idea creativity – is not a mystical talent. It is a skill that can be practised and nurtured.
EDWARD DE BONO

Creativity Ideas Nurture Practice Talent Thinking
Only the human brain can deliberately change perceptions, change patterns, invent concepts and tolerate ambiguity.
EDWARD DE BONO

Brain Change Concept Human Pattern Perception Tolerate

Creativity can be learned like basketball, which does not mean we will all be NBA stars.

Related Topics

Popular Authors

Creativity can be learned like basketball, which does not mean we will all be NBA stars.

Related Topics

Popular Authors

More Edward de Bono Quotes