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The effective thinker treats arrogance as the major sin of thinking.

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Arrogant Effect Sin Thinking Treat

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

America is not just a country, it’s an idea.
EDWARD DE BONO

Country Idea One Liner
People should realize we’re jerks just like them.
EDWARD DE BONO

People Realize
The purpose of science is not to analyze or describe but to make useful models of the world. A model is useful if it allows us to get use out of it.
EDWARD DE BONO

Allow Analysis Description Purpose Science
An expert is someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore.
EDWARD DE BONO

Attention Expert Ignorance Judgement Pay Success
We may have a perfectly adequate way of doing something, but that does not mean there cannot be a better way. So we set out to find an alternative way. This is the basis of any improvement that is not fault correction or problem solving.
EDWARD DE BONO

Better Improvement Perfection Problem Solve Way
A good design is not a democratic consensus.
EDWARD DE BONO

Democracy Goodness One Liner
It’s not enough to rage against the lie.. you’ve got to replace it with the truth.
EDWARD DE BONO

Enough Lying Replacement Truth
I’m a very loyal and unreliable friend.
EDWARD DE BONO

Friendship Loyalty Myself
We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience.
EDWARD DE BONO

Break Creativity Experience Freedom Need Order Temporary
The winner is the chef who takes the same ingredients as everyone else and produces the best results.
EDWARD DE BONO

Best Chef Ingredient Result Win
Perception is real even when it is not reality.
EDWARD DE BONO

One Liner Perception Reality
The image that concerns most people is the reflection they see in other people’s minds.
EDWARD DE BONO

Image Mindset People Reflection
The purpose of art is to reflect new emerging values and to define the new heroes and heroines so that people can absorb them into their perceptions.
EDWARD DE BONO

Absorb Art Perception Purpose Reflection Value
You can’t dig a different hole by digging the same one deeper.
EDWARD DE BONO

Different Hole Oneself
You can analyse the past, but you need to design the future. That is the difference between suffering the future and enjoying it.
EDWARD DE BONO

Design Difference Enjoyment Future Need Past Suffering Yourself
I think school is a place where thinking should be taught.
EDWARD DE BONO

Education School Teaching Thinking

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