Argument is meant to reveal the truth, not to create it.
EDWARD DE BONOWe may have a perfectly adequate way of doing something, but that does not mean there cannot be a better way. So we set out to find an alternative way. This is the basis of any improvement that is not fault correction or problem solving.
More Edward de Bono Quotes
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Traditional thinking is all about “what is” Future thinking will also need to be about what can be.
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Companies that solely focus on competition will ultimately die. Those that focus on value creation will thrive.
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They enjoy thinking. They enjoy being creative. They enjoy having ideas. Most people do not enjoy thinking at all.
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There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns.
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Although feelings are not supposed to intrude on business discussions, they do anyway – we just disguise them as logic.
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Creative thinking – in terms of idea creativity – is not a mystical talent. It is a skill that can be practised and nurtured.
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Creativity involves breaking out of established patterns in order to look at things in a different way.
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Child mortality since 2000 is down by 2.65 million a year. That’s a rate of 7,256 children’s lives saved each day. It drives me nuts that most people don’t seem to know this news.
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We may have a perfectly adequate way of doing something, but that does not mean there cannot be a better way. So we set out to find an alternative way. This is the basis of any improvement that is not fault correction or problem solving.
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Happiness is for those who don’t really need it. So I can live without happiness.
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The quality of our thinking will determine the quality of our future.
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If you wait for opportunities to occur, you will be one of the crowd.
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Perception is real even when it is not reality.
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Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things being complex when they could be simple.
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Everyone has the right to doubt everything as often as he pleases and the duty to do it at least once. No way of looking at things is too sacred to be reconsidered. No way of doing things is beyond improvement.
EDWARD DE BONO