We may have a perfectly adequate way of doing something, but that does not mean there cannot be a better way. So we set out to find an alternative way. This is the basis of any improvement that is not fault correction or problem solving.
EDWARD DE BONOAmerica is not just a country, it’s an idea.
More Edward de Bono Quotes
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In the future, instead of striving to be right at a high cost, it will be more appropriate to be flexible and plural at a lower cost. If you cannot accurately predict the future then you must flexibly be prepared to deal with various possible futures.
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Lateral thinking is the process of using information to bring about creativity and insight restructuring. Lateral thinking can be learned, practised and used. It is possible to acquire skill in it just as it is possible to acquire skill in mathematics.
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Creativity can be learned like basketball, which does not mean we will all be NBA stars.
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Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.
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To develop thinking as a skill, it should be deliberate, focused, confident, and enjoyable.
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People should realize we’re jerks just like them.
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Creativity and lateral thinking have exactly the same basis as humour.
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Complexity means distracted effort. Simplicity means focused effort.
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Creative thinking – in terms of idea creativity – is not a mystical talent. It is a skill that can be practised and nurtured.
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The mind can only see what it is prepared to see.
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If you never change your mind, why have one?
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Our existing thinking habits are excellent, just as the rear wheels of a motor car are excellent, but not enough.
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Western traditions of education have emphasized knowledge analysis, description and debate. They all have a part to play, but today there is a whole vast aspect of doing that has just been left out. Operacy is what keeps society going.
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Intelligence is something we are born with. Thinking is a skill that must be learned.
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What the joke displays is a switch in perception. This is important in changing the way we think.
EDWARD DE BONO