Creativity is a great motivator because it mades people interested in what they are doing.
EDWARD DE BONOAmerica is not just a country, it’s an idea.
More Edward de Bono Quotes
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Thinking is the ultimate human resource. Yet we can never be satisfied with our most important skill. No matter how good we become, we should always want to be better.
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Western traditions of education have emphasized knowledge analysis, description and debate. They all have a part to play, but today there is a whole vast aspect of doing that has just been left out. Operacy is what keeps society going.
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Removing the faults in a stage-coach may produce a perfect stage-coach, but it is unlikely to produce the first motor car.
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You can analyse the past, but you need to design the future. That is the difference between suffering the future and enjoying it.
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Lateral thinking is the process of using information to bring about creativity and insight restructuring. Lateral thinking can be learned, practised and used. It is possible to acquire skill in it just as it is possible to acquire skill in mathematics.
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I do a great deal of work with young children, and if you give a child a problem, he may come up with a highly original solution, because he doesn’t have the established route to it.
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A discussion should be a genuine attempt to explore a subject rather than a battle between competing egos.
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Traditional thinking is all about “what is” Future thinking will also need to be about what can be.
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The music that really turns me on is either running toward God or away from God. Both recognize the pivot, that God is at the center of the jaunt.
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Happiness is for those who don’t really need it. So I can live without happiness.
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Creative thinking – in terms of idea creativity – is not a mystical talent. It is a skill that can be practised and nurtured.
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People should realize we’re jerks just like them.
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The power of a car is separate from the way the car is driven.
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The solid wealth of insurance companies and the success of those who organsie gambling are some indication of the profits to be derived from the efficient use of chance.
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Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things being complex when they could be simple.
EDWARD DE BONO






