The awful thing is that you can never be aware of what you are not aware of.
EDWARD DE BONOAmerica is not just a country, it’s an idea.
More Edward de Bono Quotes
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Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas.
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Western traditions of education have emphasized knowledge analysis, description and debate. They all have a part to play, but today there is a whole vast aspect of doing that has just been left out. Operacy is what keeps society going.
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The effective thinker treats arrogance as the major sin of thinking.
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We may have a perfectly adequate way of doing something, but that does not mean there cannot be a better way. So we set out to find an alternative way. This is the basis of any improvement that is not fault correction or problem solving.
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You can analyse the past, but you need to design the future. That is the difference between suffering the future and enjoying it.
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The simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
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I do a great deal of work with young children, and if you give a child a problem, he may come up with a highly original solution, because he doesn’t have the established route to it.
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Creative thinking is not a talent, it is a skill that can be learned. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and, where appropriate, profits.
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Once a new idea springs into existence, it cannot be unthought. There is a sense of immortality in a new idea.
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The analysis of data will not by itself produce new ideas.
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One very important aspect of motivation is the willingness to stop and to look at things that no one else has bothered to look at. This simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
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A discussion should be a genuine attempt to explore a subject rather than a battle between competing egos.
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You can’t dig a different hole by digging the same one deeper.
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Intelligence is something we are born with. Thinking is a skill that must be learned.
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We do not make very full value of the opportunities provided by technology because we prefer critical to constructive thinking, argument to design.
EDWARD DE BONO