If you develop rules, never have more than ten.
DONALD RUMSFELDThere are known knowns, things we know that we know; and there are known unknowns, things that we know we don’t know. But there are also unknown unknowns, things we do not know we don’t know.
More Donald Rumsfeld Quotes
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It isn’t making mistakes that’s critical; it’s correcting them and getting on with the principal task.
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With the press there is no ‘off the record.’
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Amidst all the clutter, beyond all the obstacles, aside from all the static, are the goals set. Put your head down, do the best job possible, let the flak pass, and work towards those goals.
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Prune – prune businesses, products, activities, people. Do it annually.
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If in doubt, don’t. If still in doubt, do what’s right.
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Let your family, staff, and friends know that you’re still the same person, despite all the publicity and notoriety that accompanies your position.
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Be precise. A lack of precision is dangerous when the margin of error is small.
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Enjoy your time in public service. It may well be one of the most interesting and challenging times of your life.
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Reduce the number of lawyers. They are like beavers – they get in the middle of the stream and dam it up.
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Everyone’s saying you can’t do anything until you can do everything.
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What you measure improves.” A corollary rule in the military is that “You get what you inspect, not what you expect.
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There are a lot of people who lie and get away with it, and that’s just a fact.
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Whatever your position, reach out to those who know more than you do, and have been around longer than you have. Find those people. Listen carefully. And learn.
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Reduce the layers of management. They put distance between the top of an organization and the customers.
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If we know anything, it is that weakness is provocative.
DONALD RUMSFELD