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Politics is human beings; it’s addition rather than subtraction.

Donald Rumsfeld

What you measure improves.” A corollary rule in the military is that “You get what you inspect, not what you expect.
DONALD RUMSFELD

Expectation Improvement Inspect Measure Military Rule
It is easier to get into something than to get out of it.
DONALD RUMSFELD

Bsuiness Motivational Politics Risk
Test ideas in the marketplace. You learn from hearing a range of perspectives. Consultation helps engender the support decisions need to be successfully implemented.
DONALD RUMSFELD

Consult Decision Ideas Market Perspective Test
Don’t speak ill of your predecessors or successors. You didn’t walk in their shoes.
DONALD RUMSFELD

Ill Shoes Speak Success Walk
If in doubt, don’t. If still in doubt, do what’s right.
DONALD RUMSFELD

Doubt Inspirational Right
Those who made the decisions with imperfect knowledge will be judged in hindsight by those with considerably more information at their disposal and time for reflection.
DONALD RUMSFELD

Decision Government Imperfection Knowledge Politics Reflection War
Think ahead. Don’t let day-to-day operations drive out planning.
DONALD RUMSFELD

Business Operation Planning Thinking
There are no “knowns.” There are things we know that we know. There are known unknowns. That is to say there are things that we now know we don’t know. But there are also unknown unknowns. There are things we do not know we don’t know.
DONALD RUMSFELD

Deep Philosophy
Simply because you do not have evidence that something exists does not mean that you have evidence that it doesn’t exist.
DONALD RUMSFELD

Evidence Existence
Amidst all the clutter, beyond all the obstacles, aside from all the static, are the goals set. Put your head down, do the best job possible, let the flak pass, and work towards those goals.
DONALD RUMSFELD

Goals Head Obstacle Work
The price of being close to the President is delivering bad news. You fail him if you don’t tell him the truth. Others won’t do it.
DONALD RUMSFELD

Deliver Failure President Price Truth
Learn to say ‘I don’t know.’ If used when appropriate, it will be often.
DONALD RUMSFELD

Appropriate Learn Often
Be precise. A lack of precision is dangerous when the margin of error is small.
DONALD RUMSFELD

Dangerous Error Lack Margin
Many people around the President have sizeable egos before entering government, some with good reason. Their new positions will do little to moderate their egos.
DONALD RUMSFELD

Ego Government Moderate People President
If it were a fact, it wouldn’t be called intelligence.
DONALD RUMSFELD

Fact Intelligence
If we know anything, it is that weakness is provocative.
DONALD RUMSFELD

Knowledge Weakness

Politics is human beings; it’s addition rather than subtraction.

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Politics is human beings; it’s addition rather than subtraction.

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