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Reduce the layers of management. They put distance between the top of an organization and the customers.

Donald Rumsfeld

If we know anything, it is that weakness is provocative.
DONALD RUMSFELD

Knowledge Weakness
If the staff lacks policy guidance against which to test decisions, their decisions will be random.
DONALD RUMSFELD

Decision Guidance Lack Random
Politics is human beings; it’s addition rather than subtraction.
DONALD RUMSFELD

Government Human Being Politics
Many people around the President have sizeable egos before entering government, some with good reason. Their new positions will do little to moderate their egos.
DONALD RUMSFELD

Ego Government Moderate People President
Every day is filled with numerous opportunities for serious error. Enjoy it.
DONALD RUMSFELD

Enjoyment Error Opportunity Serious
Death has a tendency to encourage a depressing view of war.
DONALD RUMSFELD

Death Encouragement Tendency War
Let’s stick something in the ground and not pretend that it’s perfect.
DONALD RUMSFELD

Ground Perfection Pretend
Learn to say ‘I don’t know.’ If used when appropriate, it will be often.
DONALD RUMSFELD

Appropriate Learn Often
Reduce the layers of management. They put distance between the top of an organization and the customers.
DONALD RUMSFELD

Customer Distance Management Organization
With the press there is no ‘off the record.’
DONALD RUMSFELD

Media Record
Test ideas in the marketplace. You learn from hearing a range of perspectives. Consultation helps engender the support decisions need to be successfully implemented.
DONALD RUMSFELD

Consult Decision Ideas Market Perspective Test
There are a lot of people who lie and get away with it, and that’s just a fact.
DONALD RUMSFELD

Fact Lie People
If you are not criticized, you may not be doing much.
DONALD RUMSFELD

Criticism Inspirational
First rule of politics: you can’t win unless you’re on the ballot. Second rule: If you run, you may lose. And, if you tie, you do not win.
DONALD RUMSFELD

Ballot Lose Politics Rule Win
Arguments of convenience lack integrity and inevitably trip you up.
DONALD RUMSFELD

Argument Convenience Inevitable Integrity
Simply because you do not have evidence that something exists does not mean that you have evidence that it doesn’t exist.
DONALD RUMSFELD

Evidence Existence

Reduce the layers of management. They put distance between the top of an organization and the customers.

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Reduce the layers of management. They put distance between the top of an organization and the customers.

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