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Test ideas in the marketplace. You learn from hearing a range of perspectives. Consultation helps engender the support decisions need to be successfully implemented.

Donald Rumsfeld

With the press there is no ‘off the record.’
DONALD RUMSFELD

Media Record
Death has a tendency to encourage a depressing view of war.
DONALD RUMSFELD

Death Encouragement Tendency War
Be precise. A lack of precision is dangerous when the margin of error is small.
DONALD RUMSFELD

Dangerous Error Lack Margin
The price of being close to the President is delivering bad news. You fail him if you don’t tell him the truth. Others won’t do it.
DONALD RUMSFELD

Deliver Failure President Price Truth
Reduce the layers of management. They put distance between the top of an organization and the customers.
DONALD RUMSFELD

Customer Distance Management Organization
Don’t necessarily avoid sharp edges. Occasionally they are necessary to leadership.
DONALD RUMSFELD

Edge Leadership Necessary
Amidst all the clutter, beyond all the obstacles, aside from all the static, are the goals set. Put your head down, do the best job possible, let the flak pass, and work towards those goals.
DONALD RUMSFELD

Goals Head Obstacle Work
If you develop rules, never have more than ten.
DONALD RUMSFELD

Advice Rule
Politics is human beings; it’s addition rather than subtraction.
DONALD RUMSFELD

Government Human Being Politics
Many people around the President have sizeable egos before entering government, some with good reason. Their new positions will do little to moderate their egos.
DONALD RUMSFELD

Ego Government Moderate People President
You go to war with the army you have, not the army you might want or wish to have at a later time.
DONALD RUMSFELD

Army War
If it were a fact, it wouldn’t be called intelligence.
DONALD RUMSFELD

Fact Intelligence
It is easier to get into something than to get out of it.
DONALD RUMSFELD

Bsuiness Motivational Politics Risk
Simply because you do not have evidence that something exists does not mean that you have evidence that it doesn’t exist.
DONALD RUMSFELD

Evidence Existence
If you are not criticized, you may not be doing much.
DONALD RUMSFELD

Criticism Inspirational
The way to do well is to do well.
DONALD RUMSFELD

Inspirational One Liner

Test ideas in the marketplace. You learn from hearing a range of perspectives. Consultation helps engender the support decisions need to be successfully implemented.

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Test ideas in the marketplace. You learn from hearing a range of perspectives. Consultation helps engender the support decisions need to be successfully implemented.

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