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Test ideas in the marketplace. You learn from hearing a range of perspectives. Consultation helps engender the support decisions need to be successfully implemented.

Donald Rumsfeld

There are known knowns, things we know that we know; and there are known unknowns, things that we know we don’t know. But there are also unknown unknowns, things we do not know we don’t know.
DONALD RUMSFELD

Imagination Knowledge
If the staff lacks policy guidance against which to test decisions, their decisions will be random.
DONALD RUMSFELD

Decision Guidance Lack Random
Those who made the decisions with imperfect knowledge will be judged in hindsight by those with considerably more information at their disposal and time for reflection.
DONALD RUMSFELD

Decision Government Imperfection Knowledge Politics Reflection War
With the press there is no ‘off the record.’
DONALD RUMSFELD

Media Record
Amidst all the clutter, beyond all the obstacles, aside from all the static, are the goals set. Put your head down, do the best job possible, let the flak pass, and work towards those goals.
DONALD RUMSFELD

Goals Head Obstacle Work
Be able to resign. It will improve your value to the President and do wonders for your performance.
DONALD RUMSFELD

Improvement Performance President Value Wonder
Politics is human beings; it’s addition rather than subtraction.
DONALD RUMSFELD

Government Human Being Politics
Treat each federal dollar as if it was hard earned; it was – by a taxpayer.
DONALD RUMSFELD

Earn Money Tax
The way to do well is to do well.
DONALD RUMSFELD

Inspirational One Liner
If you develop rules, never have more than ten.
DONALD RUMSFELD

Advice Rule
If we know anything, it is that weakness is provocative.
DONALD RUMSFELD

Knowledge Weakness
Preserve the President’s options. He may need them.
DONALD RUMSFELD

Need Option Preserve President
Let your family, staff, and friends know that you’re still the same person, despite all the publicity and notoriety that accompanies your position.
DONALD RUMSFELD

Family Friendship Person Position Publicity
The price of being close to the President is delivering bad news. You fail him if you don’t tell him the truth. Others won’t do it.
DONALD RUMSFELD

Deliver Failure President Price Truth
Test ideas in the marketplace. You learn from hearing a range of perspectives. Consultation helps engender the support decisions need to be successfully implemented.
DONALD RUMSFELD

Consult Decision Ideas Market Perspective Test
If in doubt, don’t. If still in doubt, do what’s right.
DONALD RUMSFELD

Doubt Inspirational Right

Test ideas in the marketplace. You learn from hearing a range of perspectives. Consultation helps engender the support decisions need to be successfully implemented.

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Test ideas in the marketplace. You learn from hearing a range of perspectives. Consultation helps engender the support decisions need to be successfully implemented.

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Popular Authors

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