Many people – and I think I am one of them – are more productive when they’ve had a little to drink. I find if I drink two or three brandies, I’m far better able to write.
DAVID OGILVYPolitical advertising ought to be stopped. It’s the only really dishonest kind of advertising that’s left. It’s totally dishonest.
More David Ogilvy Quotes
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Ninety-nine percent of advertising doesn’t sell much of anything.
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A good advertisement is one which sells the product without drawing attention to itself.
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Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
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Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.
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In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.
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Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.
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What really decides consumers to buy or not to buy is the content of your advertising, not its form.
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The advertisers who believe in the selling power of jingles have never had to sell anything.
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Advertising is only evil when it advertises evil things.
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Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.
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Develop your eccentricities while you are young. That way, when you get old, people won’t think you’re going gaga.
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What you say in advertising is more important than how you say it.
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The more informative your advertising, the more persuasive it will be.
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Leaders grasp nettles.
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I do not regard advertising as entertainment or an art form, but as a medium of information.
DAVID OGILVY