Leaders grasp nettles.
DAVID OGILVYIf each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.
More David Ogilvy Quotes
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Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.
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What really decides consumers to buy or not to buy is the content of your advertising, not its form.
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First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it.
DAVID OGILVY -
Ninety-nine percent of advertising doesn’t sell much of anything.
DAVID OGILVY -
I do not regard advertising as entertainment or an art form, but as a medium of information.
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The more informative your advertising, the more persuasive it will be.
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Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.
DAVID OGILVY -
Advertising reflects the mores of society, but it does not influence them.
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Our business is infested with idiots who try to impress by using pretentious jargon.
DAVID OGILVY -
Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.
DAVID OGILVY -
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
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Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose the vast majority of editors are incorruptible.
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Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
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The secret of long life is double careers. One to about age sixty, then another for the next thirty years.
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There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.
DAVID OGILVY






