Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose the vast majority of editors are incorruptible.
DAVID OGILVYDoes advertising corrupt editors? Yes it does, but fewer editors than you may suppose the vast majority of editors are incorruptible.
More David Ogilvy Quotes
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You now have to decide what ‘image’ you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.
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Don’t bunt. Aim out of the ball park. Aim for the company of immortals.
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I do not regard advertising as entertainment or an art form, but as a medium of information.
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A good advertisement is one which sells the product without drawing attention to itself.
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The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.
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Ninety-nine percent of advertising doesn’t sell much of anything.
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The advertisers who believe in the selling power of jingles have never had to sell anything.
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Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
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Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.
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Never stop testing, and your advertising will never stop improving.
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Many people – and I think I am one of them – are more productive when they’ve had a little to drink. I find if I drink two or three brandies, I’m far better able to write.
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Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.
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Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.
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Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.
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Advertising is only evil when it advertises evil things.
DAVID OGILVY






