I do not regard advertising as entertainment or an art form, but as a medium of information.
DAVID OGILVYAdvertising reflects the mores of society, but it does not influence them.
More David Ogilvy Quotes
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Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.
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Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.
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Advertising reflects the mores of society, but it does not influence them.
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Advertising is only evil when it advertises evil things.
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Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
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Leaders grasp nettles.
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Our business is infested with idiots who try to impress by using pretentious jargon.
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Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.
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If it doesn’t sell, it isn’t creative.
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Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose the vast majority of editors are incorruptible.
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The best ideas come as jokes. Make your thinking as funny as possible.
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It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially – like inviting a man to dinner then spitting in his eye.
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Good copy can’t be written with tongue in cheek, written just for a living. You’ve got to believe in the product.
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Ninety-nine percent of advertising doesn’t sell much of anything.
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A good advertisement is one which sells the product without drawing attention to itself.
DAVID OGILVY