Advertising is only evil when it advertises evil things.
DAVID OGILVYAdvertising reflects the mores of society, but it does not influence them.
More David Ogilvy Quotes
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Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose the vast majority of editors are incorruptible.
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The consumer isn’t a moron; she is your wife.
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There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don’t destroy them. They lay golden eggs.
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Good copy can’t be written with tongue in cheek, written just for a living. You’ve got to believe in the product.
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There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.
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Leaders grasp nettles.
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I do not regard advertising as entertainment or an art form, but as a medium of information.
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Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.
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Don’t bunt. Aim out of the ball park. Aim for the company of immortals.
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I did not feel ‘evil’ when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.
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Develop your eccentricities while you are young. That way, when you get old, people won’t think you’re going gaga.
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I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.
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It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.
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The more informative your advertising, the more persuasive it will be.
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Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.
DAVID OGILVY