The best ideas come as jokes. Make your thinking as funny as possible.
DAVID OGILVYThe consumer isn’t a moron; she is your wife.
More David Ogilvy Quotes
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What really decides consumers to buy or not to buy is the content of your advertising, not its form.
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The consumer isn’t a moron; she is your wife.
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Develop your eccentricities while you are young. That way, when you get old, people won’t think you’re going gaga.
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I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.
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There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.
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What you say in advertising is more important than how you say it.
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Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose the vast majority of editors are incorruptible.
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First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it.
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I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.
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Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.
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Good copy can’t be written with tongue in cheek, written just for a living. You’ve got to believe in the product.
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Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.
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Political advertising ought to be stopped. It’s the only really dishonest kind of advertising that’s left. It’s totally dishonest.
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It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.
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Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.
DAVID OGILVY