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Self-discipline has a bigger effect on academic performance than does intellectual talent.

Charles Duhigg

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  There’s a natural instinct embedded in friendship, a sympathy that makes us willing to fight for someone we like when they are treated unjustly.

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  Small wins are a steady application of a small advantage.

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  Habits, scientists say, emerge because the brain is constantly looking for ways to save effort.

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  Rather, to change a habit, you must keep the old cue, and deliver the old reward, but insert a new routine.

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  Belief is easier when it occurs within a community.

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  Cravings are what drive habits. And figuring out how to spark a craving makes creating a new habit easier.

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  At some point, if you’re changing a really deep-seated behavior, you’re going to have a moment of weakness.

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  America is the Saudi Arabia of coal.

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  I think I’m smart, and I know I was a good mom. But there wasn’t a lot I could point to and say, that’s why I’m special.

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  It is facile to imply that smoking, alcoholism, overeating, or other ingrained patters can be upended without real effort. Genuine change requires work and self-understanding of the cravings driving behaviours.

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• 

  The cooperation of NASCAR – or any other system, it turns out – persists only when everyone believes he has the opportunity to win.

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  Between calculated risk and reckless decision-making lies the dividing line between profit and loss.

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  There’s something really powerful about groups and shared experiences. People might be skeptical about their ability to change if they’re by themselves, but a group will convince them to suspend disbelief. A community creates belief.

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  If you dress a new something in old habits, it’s easier for the public to accept it.

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  Willpower isn’t just a skill. It’s a muscle, like the muscles in your arms or legs, and it gets tired as it works harder, so there’s less power left over for other things.

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  The biggest moment of flexibility in our shopping habits is when we have a child, because when you think about it, all of your old routines sort of go out the window, and suddenly a marketer can come in and sell you new kinds of things.

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