There’s something about it that makes other good habits easier.
CHARLES DUHIGGThere’s something really powerful about groups and shared experiences. People might be skeptical about their ability to change if they’re by themselves, but a group will convince them to suspend disbelief. A community creates belief.
More Charles Duhigg Quotes
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If you believe you can change – if you make it a habit – the change becomes real.
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Cravings are what drive habits. And figuring out how to spark a craving makes creating a new habit easier.
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Most of the choices we make each day may feel like the products of well-considered decision making, but they’re not. They’re habits.
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Companies aren’t families. They’re battlefields in a civil war.
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Between calculated risk and reckless decision-making lies the dividing line between profit and loss.
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Small wins are a steady application of a small advantage.
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There’s something really powerful about groups and shared experiences. People might be skeptical about their ability to change if they’re by themselves, but a group will convince them to suspend disbelief. A community creates belief.
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The brain has this amazing ability to find happiness even when the memories of it are gone.
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Since the 17th century, insurance agents have been the foremost experts on risk.
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I think I’m smart, and I know I was a good mom. But there wasn’t a lot I could point to and say, that’s why I’m special.
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If you want to do something that requires willpower – like going for a run after work – you have to conserve your willpower muscle during the day.
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Once you understand that habits can change, you have the freedom and the responsibility to remake them. Once you understand that habits can be rebuilt, the power of habit becomes easier to grasp and the only option left is to get to work.
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Simply giving employees a sense of agency- a feeling that they are in control, that they have genuine decision-making authority – can radically increase how much energy and focus they bring to their jobs.
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Rather, to change a habit, you must keep the old cue, and deliver the old reward, but insert a new routine.
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There’s a natural instinct embedded in friendship, a sympathy that makes us willing to fight for someone we like when they are treated unjustly.
CHARLES DUHIGG






