The best agencies understood the importance of routines. The worst agencies were headed by people who never thought about it, and then wondered why no one followed their orders.
CHARLES DUHIGGFor a habit to stay changed, people must believe change is possible.
More Charles Duhigg Quotes
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Companies aren’t families. They’re battlefields in a civil war.
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Small wins are a steady application of a small advantage.
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Simply giving employees a sense of agency- a feeling that they are in control, that they have genuine decision-making authority – can radically increase how much energy and focus they bring to their jobs.
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The biggest moment of flexibility in our shopping habits is when we have a child, because when you think about it, all of your old routines sort of go out the window, and suddenly a marketer can come in and sell you new kinds of things.
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If you dress a new something in old habits, it’s easier for the public to accept it.
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Once you understand that habits can change, you have the freedom and the responsibility to remake them. Once you understand that habits can be rebuilt, the power of habit becomes easier to grasp and the only option left is to get to work.
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Between calculated risk and reckless decision-making lies the dividing line between profit and loss.
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If you want to do something that requires willpower – like going for a run after work – you have to conserve your willpower muscle during the day.
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The more you focus, the more that focus becomes a habit.
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Most of the choices we make each day may feel like the products of well-considered decision making, but they’re not. They’re habits.
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The same process that makes AA so effective-the power of a group to teach individuals how to believe-happens whenever people come together to help one another change. Belief is easier when it occurs within a community.
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Self-discipline has a bigger effect on academic performance than does intellectual talent.
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Champions don’t do extraordinary things. They do ordinary things, but they do them without thinking, too fast for the orther team to react. They follow the habits they’ve learned.
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It is facile to imply that smoking, alcoholism, overeating, or other ingrained patters can be upended without real effort. Genuine change requires work and self-understanding of the cravings driving behaviours.
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There’s a natural instinct embedded in friendship, a sympathy that makes us willing to fight for someone we like when they are treated unjustly.
CHARLES DUHIGG