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The key to high-quality communication is trust, and its hard to trust somebody that you dont know.

Ben Horowitz

When raising money, you want to look through the lens of ‘What happens when things go wrong?’
BEN HOROWITZ

Lenses Looks Want
To succeed at selling a losing product, you must develop seriously superior sales techniques. In addition, you have to be massively competitive and incredibly hungry to survive in that environment.
BEN HOROWITZ

Losing Succeed Technique
Leadership is hard to train on.
BEN HOROWITZ

Hard Leadership Train
Nothing motivates a great employee more than a mission that’s so important that it supersedes everyone’s personal ambition.
BEN HOROWITZ

Ambition Important Mission
It’s quite possible for an executive to hit her goal for the quarter by ignoring the future.
BEN HOROWITZ

Executive Goal Quarters
You’re better off being The Beatles than The Monkees, as a startup.
BEN HOROWITZ

Better Startup
Yeah, I became a successful entrepreneur… Eventually
BEN HOROWITZ

Become Entrepreneur Successful
It turns out that is exactly what product strategy is all about—figuring out the right product is the innovator’s job, not the customer’s job.
BEN HOROWITZ

Customer Figuring Jobs Product Strategy Turns
Business ends up being very dynamic and situational.
BEN HOROWITZ

Business Dynamic Ends Situation
When you’re making a critical decision, you have to understand how it’s going to be interpreted from all points of view. Not just your point of view, not just the person you’re talking to, but the people that aren’t in the room. Everybody else.
BEN HOROWITZ

Critical Decisions Talking Views
A CEO needs great intelligence and great courage. And I always found my courage was tested more.
BEN HOROWITZ

Entrepreneur Found Needs
Over the last ten years, technological advances have dramatically lowered the financial bar for starting a new company, but the courage bar for building a great company remains as high as it has ever been.
BEN HOROWITZ

Bar Company Lasts Lower Years
Until you make the effort to get to know someone or something, you don’t know anything.
BEN HOROWITZ

Anything Effort Knows Someone Something
As companies move to web-based computing they get a lot more servers, which are difficult to manage and control. All kinds of problems can arise – security, quality and worms.
BEN HOROWITZ

Kind Moving Quality
Your employees know each other better than they know you.
BEN HOROWITZ

Employee Knows Management
You don’t need every investor to believe that you can succeed. You only need one.
BEN HOROWITZ

Believe Inspiration Needs

The key to high-quality communication is trust, and its hard to trust somebody that you dont know.

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The key to high-quality communication is trust, and its hard to trust somebody that you dont know.

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