There are no shortcuts to knowledge, especially knowledge gained from personal experience. Following conventional wisdom and relying on shortcuts can be worse than knowing nothing at all.
To succeed at selling a losing product, you must develop seriously superior sales techniques. In addition, you have to be massively competitive and incredibly hungry to survive in that environment.
These decisions intensify when you run a company, because the consequences get magnified 1,000 fold. As in life, the excuses for CEOs making the wrong choice are always plentiful.
![Ben Horowitz Quote - It’s pretty clear that [customers] know what their budgets are now, and what they want to spend it on.](https://minimalistquotes.com/wp-content/uploads/2022/10/its-pretty-clear-that-customers-know-what-their-bu-683x1024.jpg)
