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I emphasize to C.E.O.s, you have to have a story in the minds of the employees. It’s hard to memorize objectives, but it’s easy to remember a story.

Ben Horowitz

In life, everybody faces choices between doing what’s popular, easy, and wrong vs. doing what’s lonely, difficult, and right.
BEN HOROWITZ

Decision Lonely Running
A CEO needs great intelligence and great courage. And I always found my courage was tested more.
BEN HOROWITZ

Entrepreneur Found Needs
You’re better off being The Beatles than The Monkees, as a startup.
BEN HOROWITZ

Better Startup
The only thing that prepares you to run a company is running a company.
BEN HOROWITZ

Company Repair Running
There are no silver bullets.
BEN HOROWITZ

Bullets Growth No Silver
Planning is valuable, tho the plan is usually useless.
BEN HOROWITZ

Planning Useless Valuable
In a company, hundreds of decisions get made, but objectives and goals are thin.
BEN HOROWITZ

Decision Goal Made
Leadership is hard to train on.
BEN HOROWITZ

Hard Leadership Train
The one thing with stress is, you’ve got to keep your focus on what you can do, not what happened to you.
BEN HOROWITZ

Focus Management Stress
To succeed at selling a losing product, you must develop seriously superior sales techniques. In addition, you have to be massively competitive and incredibly hungry to survive in that environment.
BEN HOROWITZ

Losing Succeed Technique
Note to self: It’s a good idea to ask, “What am I not doing?
BEN HOROWITZ

Ask Good Ideas Notes Self
As a company grows, communication becomes its biggest challenge.
BEN HOROWITZ

Challenges Communication Company
It’s quite possible for an executive to hit her goal for the quarter by ignoring the future.
BEN HOROWITZ

Executive Goal Quarters
As a startup CEO, I slept like a baby. I woke up every 2 hours and cried.
BEN HOROWITZ

Baby Hours Motivation
A manager can’t act like a role model. They need to BE a role model.
BEN HOROWITZ

Manager Models Needs Role
It’s pretty clear that [customers] know what their budgets are now, and what they want to spend it on.
BEN HOROWITZ

Clear Customer Want

I emphasize to C.E.O.s, you have to have a story in the minds of the employees. It’s hard to memorize objectives, but it’s easy to remember a story.

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I emphasize to C.E.O.s, you have to have a story in the minds of the employees. It’s hard to memorize objectives, but it’s easy to remember a story.

Related Topics

Popular Authors

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