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When raising money, you want to look through the lens of ‘What happens when things go wrong?’

Ben Horowitz

Yeah, I became a successful entrepreneur… Eventually
BEN HOROWITZ

Become Entrepreneur Successful
When I was CEO, and I’d listen to music, a lot of people listen to music and you get inspiration from it. And a lot of things in hip hop are very instructive for being in business. Particularly, hip hop is a lot about business, and so it was very useful for me in any job.
BEN HOROWITZ

Express Inspiration Jobs People
To succeed at selling a losing product, you must develop seriously superior sales techniques. In addition, you have to be massively competitive and incredibly hungry to survive in that environment.
BEN HOROWITZ

Losing Succeed Technique
In my experience as CEO, I found that the most important decisions tested my courage far more than my intelligence.
BEN HOROWITZ

Decision Found Important
A key thing in being a leader is you’ve got to pause yourself.
BEN HOROWITZ

Keys Leader Management
The key to high-quality communication is trust, and its hard to trust somebody that you dont know.
BEN HOROWITZ

Communication Keys Quality
I emphasize to C.E.O.s, you have to have a story in the minds of the employees. It’s hard to memorize objectives, but it’s easy to remember a story.
BEN HOROWITZ

Mind Remember Stories
There are no silver bullets.
BEN HOROWITZ

Bullets Growth No Silver
Note to self: It’s a good idea to ask, “What am I not doing?
BEN HOROWITZ

Ask Good Ideas Notes Self
In life, you don’t have a level of confrontation and the nonsense you run into when you’re a CEO. CEOs aren’t born.
BEN HOROWITZ

Levels Nonsense Running
Over the last ten years, technological advances have dramatically lowered the financial bar for starting a new company, but the courage bar for building a great company remains as high as it has ever been.
BEN HOROWITZ

Bar Company Lasts Lower Years
These decisions intensify when you run a company, because the consequences get magnified 1,000 fold. As in life, the excuses for CEOs making the wrong choice are always plentiful.
BEN HOROWITZ

Choice Consequences Life Magnified Plentiful Wrong
Relationships built from a business do better than the reverse.
BEN HOROWITZ

Better Built Relationship Reverse
The only thing that prepares you to run a company is running a company.
BEN HOROWITZ

Company Repair Running
Don’t punk out and don’t quit.
BEN HOROWITZ

Inspirational Motivational Quit
It turns out that is exactly what product strategy is all about—figuring out the right product is the innovator’s job, not the customer’s job.
BEN HOROWITZ

Customer Figuring Jobs Product Strategy Turns

When raising money, you want to look through the lens of ‘What happens when things go wrong?’

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When raising money, you want to look through the lens of ‘What happens when things go wrong?’

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