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In a company, hundreds of decisions get made, but objectives and goals are thin.

Ben Horowitz

Hire sales people who are really smart problem solvers, but lack courage, hunger and competitiveness, and your company will go out of business.
BEN HOROWITZ

People Problem Smart
It’s quite possible for an executive to hit her goal for the quarter by ignoring the future.
BEN HOROWITZ

Executive Goal Quarters
I emphasize to C.E.O.s, you have to have a story in the minds of the employees. It’s hard to memorize objectives, but it’s easy to remember a story.
BEN HOROWITZ

Mind Remember Stories
Relationships built from a business do better than the reverse.
BEN HOROWITZ

Better Built Relationship Reverse
In a company, hundreds of decisions get made, but objectives and goals are thin.
BEN HOROWITZ

Decision Goal Made
When I was CEO, and I’d listen to music, a lot of people listen to music and you get inspiration from it. And a lot of things in hip hop are very instructive for being in business. Particularly, hip hop is a lot about business, and so it was very useful for me in any job.
BEN HOROWITZ

Express Inspiration Jobs People
When you’re making a critical decision, you have to understand how it’s going to be interpreted from all points of view. Not just your point of view, not just the person you’re talking to, but the people that aren’t in the room. Everybody else.
BEN HOROWITZ

Critical Decisions Talking Views
In life, everybody faces choices between doing what’s popular, easy, and wrong vs. doing what’s lonely, difficult, and right.
BEN HOROWITZ

Decision Lonely Running
A key thing in being a leader is you’ve got to pause yourself.
BEN HOROWITZ

Keys Leader Management
For example, the vast majority of security break-ins occur as a result of problems with known fixes. With an automated system, you can keep up to date.
BEN HOROWITZ

Date Example Majority Problem Result
There are no silver bullets.
BEN HOROWITZ

Bullets Growth No Silver
Billionaires prefer Black women. They are loyal and guard your interests. Black wives are for grown ups.
BEN HOROWITZ

Billionaire Black Loyal Wife
Yeah, I became a successful entrepreneur… Eventually
BEN HOROWITZ

Become Entrepreneur Successful
In life, you don’t have a level of confrontation and the nonsense you run into when you’re a CEO. CEOs aren’t born.
BEN HOROWITZ

Levels Nonsense Running
Leadership is hard to train on.
BEN HOROWITZ

Hard Leadership Train
Most large mistakes in organizational design come from putting the individual ambitions of the people at the top of the organization ahead of the communication paths for the people at the bottom of the organization.
BEN HOROWITZ

Ambition Communication Mistakes

In a company, hundreds of decisions get made, but objectives and goals are thin.

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In a company, hundreds of decisions get made, but objectives and goals are thin.

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