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As a company grows, communication becomes its biggest challenge.

Ben Horowitz

You’re better off being The Beatles than The Monkees, as a startup.
BEN HOROWITZ

Better Startup
Planning is valuable, tho the plan is usually useless.
BEN HOROWITZ

Planning Useless Valuable
One of the great things about building a tech company is the amazing people that you can hire.
BEN HOROWITZ

Building Great People Things
Wartime CEO is too busy fighting the enemy to read management books written by consultants who have never managed a fruit stand.
BEN HOROWITZ

Book Enemy Fighting
A lot of it is on the job training, combined with excellent mentorship.
BEN HOROWITZ

Excellent Job Lot Mentorship Training
Business ends up being very dynamic and situational.
BEN HOROWITZ

Business Dynamic Ends Situation
Here’s Kanye, the great musical genius of his generation in hip hop, but, like, society really can’t even deal with him because he’s always saying something that people go, ‘Oh, I can’t believe Kanye said that. I can’t believe he did that.’
BEN HOROWITZ

Believe Musical Genius People
Hire sales people who are really smart problem solvers, but lack courage, hunger and competitiveness, and your company will go out of business.
BEN HOROWITZ

People Problem Smart
Your employees know each other better than they know you.
BEN HOROWITZ

Employee Knows Management
As a company grows, communication becomes its biggest challenge.
BEN HOROWITZ

Challenges Communication Company
Most large mistakes in organizational design come from putting the individual ambitions of the people at the top of the organization ahead of the communication paths for the people at the bottom of the organization.
BEN HOROWITZ

Ambition Communication Mistakes
Don’t punk out and don’t quit.
BEN HOROWITZ

Inspirational Motivational Quit
It turns out that is exactly what product strategy is all about—figuring out the right product is the innovator’s job, not the customer’s job.
BEN HOROWITZ

Customer Figuring Jobs Product Strategy Turns
Sometimes an organization doesn’t need a solution; it just needs clarity.
BEN HOROWITZ

Clarity Needs Organization
Leadership is hard to train on.
BEN HOROWITZ

Hard Leadership Train
These decisions intensify when you run a company, because the consequences get magnified 1,000 fold. As in life, the excuses for CEOs making the wrong choice are always plentiful.
BEN HOROWITZ

Choice Consequences Life Magnified Plentiful Wrong

As a company grows, communication becomes its biggest challenge.

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As a company grows, communication becomes its biggest challenge.

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