“I started to get so many letters from unlikely people; a single mum going, “I watch your show, I’m not into survival, but I hold down four jobs and I get it when you say it’s about persistence and putting a positive attitude into things during difficult times.””

The truth is, I need 10 lifetimes to scratch the surface of the things I’d love to do.

Sometimes an ember is all we need.

Nothing inspires people more than reckless acts of courage.

Look, sometimes, no matter how hard you try, sometimes you need a bit of luck.

How you speak about others speaks loudest about yourself.

The hardest thing about my job isn’t the snake bites or the crocodiles, it’s being away from my children. I have a really religious satellite phone call every day back to the boys, wherever we are, whatever time zone, to say goodnight.

I said no to the Born Survivor producer three times because I’ve never aspired to be a TV man.

A wise man knows; learn from others, never get complacent and know where the classic old dangers come from.

Is your ego small enough, and your backbone strong enough, to raise others up high on your shoulders?

One thing I know for sure: it is only by doing what we fear that we can ever truly learn to be brave.

It is only when You really STEP OUT of Your comfort zone that You GROW.

My faith is an important part of my life and over the years I’ve learnt that it takes a proud man to say he doesn’t need anything. It has been a quiet strength and a backbone through a lot of difficult times.

The SAS Reserve tends to be made up of former paratroopers and commandos who still want a challenge, but it is open to civilians.

I’ve seen extreme bravery from the least likely of people. Life is about the moments when it’s all gone wrong. That’s when we define ourselves.

Dreams, though, are cheap, and the real task comes when you start putting in place the steps needed to make those dreams a reality.

I had many opportunities to get behind products in the past, and I was always careful to evaluate all of them. I will not put my name to shoddy items.