My husband had a very strong identity and was successful in his life. Thank God for that. There’s no way I can control him. I wouldn’t stay married to him if I felt I could. I can readily take my business personality into the home. But he forces me to be a partner rather than the boss.
BARBARA CORCORANEvery single thing I learned about marketing and building my business, I learned from my mom, and she had never been in the workforce. She just had great practical sense.
More Barbara Corcoran Quotes
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If your house has been on the market for more than four months, take it off the market and re-list it in two months as ‘new.’
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Take some time to sit down and figure out how your big rival is promoting their brand and plan something smarter and more creative for yours!
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Buy with your heart, not your head. You can look at all the aspects that make a purchase practical, but that kind of thinking makes it an investment rather than a home.
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I sat down and collected all of our eleven sales for the past six months and I added them all together and divided by eleven. I then took that average and presented it as the average price for a Manhattan apartment. The media ate it up.
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The most effective way to build a brand is not by spending millions in advertising, but by finding a clever way to keep your name in the press.
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Good salesmanship is nothing more than maximizing the positive and minimizing the negative.
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Empathy for the people you’re working with and being aware of their needs…that’s the “big kahuna” in managing people.
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If you want to have a creative culture, you can’t get it by reading books. You get it by example.
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When you’re a big money earner and your husband isn’t, it makes you question how feminine you are. I felt I was less feminine than if I was a supporting wife, or a second fiddle, or ‘Mrs. Higgins.
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Become better at firing than hiring – it’s crucial for building a business.
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The biggest challenge in business is not the competition, it’s what goes on inside your own head
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You may not like the idea of putting money into a home when you’re moving out. But it’s demanded by the market. You need to show it off. You don’t have to rip out the kitchen and bathroom. But maybe replace the tiles or the countertops. Get professional advice.
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Insecurity is a wonderful motivator.
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That ability to pop back up is true of anyone who succeeds in their field.
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Your business is a part of yourself. Should it be? Who knows, but it sure feels that way. You can never really leave it.
BARBARA CORCORAN