The most effective way to build a brand is not by spending millions in advertising, but by finding a clever way to keep your name in the press.
BARBARA CORCORANEvery single thing I learned about marketing and building my business, I learned from my mom, and she had never been in the workforce. She just had great practical sense.
More Barbara Corcoran Quotes
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I became a larger than life figure for one reason only. When you’re quoted in the ‘Wall Street Journal,’ the ‘New York Times,’ constantly as the expert in the business people assume you’re a lot bigger than you are. And then I had to run like hell to catch up with my own image.
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Always choose attitude over experience. Always.
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I love myself. Anything that has my name I’m tickled to death.
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I’ve seen innovation come from something as simple as a resourceful multibillionaire who wanted to make even more money.
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Innovation and creativity are the juiciest parts of running a business.
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Don’t you dare underestimate the power of your own instinct.
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Great sales people [don’t] have the ability to feel sorry for themselves.
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People imitate their leader. Lead by example.
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I have a theory and I really believe it. I think your worst weakness can become your greatest single strength.
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Home staging used to be optional. Today, it’s a necessity in selling a house.
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Taking chances almost always makes for happy endings.
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Insecurity is a wonderful motivator.
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Your business is a part of yourself. Should it be? Who knows, but it sure feels that way. You can never really leave it.
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In business, you’re the Chief Salesman. Create a sense of demand, rather than waiting to have demand.
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Don’t be afraid to go for positions, jobs or take on clients just outside of your knowledge base. It’s when you’re uncomfortable that you learn and grow the most.
BARBARA CORCORAN