Persuading people through technology is the next social revolution. Facebook demonstrates just how powerful it will be.

Goals are harmful unless they guide you to make specific behaviors easier to do. Don’t focus your motivation on doing Behavior X. Instead, focus on making Behavior X easier to do.
B. J. FOGG

Focus Goal Motivation
Design your site so it looks professional
B. J. FOGG

Design Looks Site
Persuading people through technology is the next social revolution. Facebook demonstrates just how powerful it will be.
B. J. FOGG

People Powerful Technology
Plant a good seed in the right spot and it will grow without further coaxing
B. J. FOGG

Grow Plant Spots
Put hot triggers in the path of motivated people.
B. J. FOGG

Creativity Design People
Design your life to minimize reliance on willpower.
B. J. FOGG

Design Entrepreneur Willpower
Persuading through Simplifying – Using computing technology to reduce complex behavior to simple tasks increases the benefit/cost ratio of the behavior and influences users to perform the behavior.
B. J. FOGG

Simple Simplicity Technology
People are generally resistant to teaching and training because it requires effort. This clashes with the natural wiring of human adults: We are fundamentally lazy.
B. J. FOGG

Effort People Teaching

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