We don’t fight about music. We don’t fight about artistic direction.
ALAN COOPERWe don’t fight about music. We don’t fight about artistic direction.
More Alan Cooper Quotes
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There is little difference technically between a complicated, confusing program and a simple, fun, and powerful product.
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In turn, we will be tempted to kill our computers, but we won’t dare because we are already utterly, irreversibly dependent on these hopeful monsters that make modern life possible.
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If you are not going to produce albums then you are not going to produce new fans. It’s impossible.
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Define what the product will do before you design how the product will do it.
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If your persona has goals and the product has magical powers to meet them, how simple could the interaction be? This kind of thinking is useful to help designers look outside the box.
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Computers no longer interface with humans–they interact, and the interaction will become steadily deeper, more subtle, and more crucial to our collective sanity and ultimate survival.
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In other words, humans have special instincts that tell them how to behave around other sentient beings.
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Design principle: Take things away until the design breaks, then put that last thing back in.
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One of the most heinous, insidious lies is the notion that you have to be an asshole to be a successful business person.
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English bohemians sit in cold orderly rows, like carrots.
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And as soon as any object exhibits sufficient cognitive function, those instincts kick in and we react as though we were interacting with another sentient human being.
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Men do not greet one another like this … except perhaps at rugby club dinners.
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Well madam, have you looked in the mirror and seen the state of your nose? Boxing is my excuse. What’s yours?
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Keep it simple: In general, interfaces should use simple geometric forms, minimal contours, and a restricted color palette comprised primarily of less-saturated or neutral colors balanced with a few high contrast accent colors that emphasize important information.
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It’s harder than you might think to squander millions of dollars, but a flawed software development process is a tool well suited to the job.
ALAN COOPER






