My computer’s memory stores a million phone numbers with perfect accuracy, but I have to stop and think to recall my own.
ALAN COOPERComputer memories work in a manner alien to human memories. My memory lets me recognize the faces of my friends, whereas my own computer never even recognizes me.
More Alan Cooper Quotes
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Run for your lives-the computers are invading. Awesomely powerful computers tackling ever more important tasks with awkward, old-fashioned interfaces.
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English bohemians sit in cold orderly rows, like carrots.
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Ironically, the thing that will likely make the least improvement in the ease of use of software-based products is new technology.
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If you are not going to produce albums then you are not going to produce new fans. It’s impossible.
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One of the most heinous, insidious lies is the notion that you have to be an asshole to be a successful business person.
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It’s harder than you might think to squander millions of dollars, but a flawed software development process is a tool well suited to the job.
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Men do not greet one another like this … except perhaps at rugby club dinners.
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Typography should not vary widely in an interface.
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We don’t fight about music. We don’t fight about artistic direction.
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There is little difference technically between a complicated, confusing program and a simple, fun, and powerful product.
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A powerful tool in the early stages of developing scenarios is to pretend the interface is magic.
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I’m a huge believer in putting music out as quickly as early as possible.
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We seem to be keeping old fans and are bringing on new fans that are teenagers. I think that is amazing.
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Touring hard and then working on putting the next one out. I don’t need to break. I just need to put a record out.
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Usability methods are like sandpapering a chair.
ALAN COOPER






