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There is little difference technically between a complicated, confusing program and a simple, fun, and powerful product.

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Between Complicate Confuse Difference Fun Little Powerful Product Program Simple Technical

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

If we want users to like our software we should design it to behave like a likeable person: respectful, generous and helpful.
ALAN COOPER

Behave Design Generous Helpful Likeable Person Respect Software User
It’s harder than you might think to squander millions of dollars, but a flawed software development process is a tool well suited to the job.
ALAN COOPER

Development Dollar Flaw Harder Job might Million Process Software Squander Suit Think Tool
If your persona has goals and the product has magical powers to meet them, how simple could the interaction be? This kind of thinking is useful to help designers look outside the box.
ALAN COOPER

Box Designer Goal Help Magical Person Power Simply Think Useful
The things like that we could fight about, we really don’t. We are pretty lucky for that.
ALAN COOPER

Could Fight Lucky Pretty Really Thing
Keep it simple: In general, interfaces should use simple geometric forms, minimal contours, and a restricted color palette comprised primarily of less-saturated or neutral colors balanced with a few high contrast accent colors that emphasize important information.
ALAN COOPER

Balance Color Contour Contrast Form General Geometric High Interface Keep Minimal Palette Restrict Should Simple
If you are making a chair, the sandpaper can make it smoother. But no amount of sandpaper will turn a chair into a table.
ALAN COOPER

Amount Chair Make Sandpaper Smoother Table Turn
As these machines leak into every corner of our lives, they will annoy us, infuriate us, and even kill a few of us.
ALAN COOPER

Annoy Corner Even Every Few Infuriate Kill Live Machine
Just how do I design if not with prototyping? An excellent question. The short answer is ‘on paper.’
ALAN COOPER

Answer Design Excellent Just Paper Prototype Question Short
In other words, humans have special instincts that tell them how to behave around other sentient beings.
ALAN COOPER

Around Begin Behave Human Instinct Other Sentient Special Tell Word
No matter how beautiful, no matter how cool your interface, it would be better if there were less of it.
ALAN COOPER

Beautiful Better Cool Interface Less Matter
It has been said that the great scientific disciplines are examples of giants standing on the shoulders of other giants.
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Discipline Example Geat Giant Other Scientific Shoulder Stand
When I was a teenager, that was when I fell in love with music. It affected me in a deep way. That’s why I love having teenagers at our shows.
ALAN COOPER

Affect Dep Fell Love Music Show Teenager Way
If you are not going to produce albums then you are not going to produce new fans. It’s impossible.
ALAN COOPER

Album Believer Early Fan Go Huge Impossible New Possible Produce Put Quickly
While making art you should just do what is in your heart.
ALAN COOPER

Do Heart Just Make
Usability methods are like sandpapering a chair.
ALAN COOPER

Chair Like Method Sandpaper Usability
I just like so many different kinds of music that I like experimenting. I don’t want to keep making the same record over and over and over.
ALAN COOPER

Different Experiment Just Keep Kind Like Make Music Over Record Same Want

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