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I feel that the great challenge of our time is the communication of ideas.

Alain de Botton

I am in general a very pessimistic person with an optimistic, day to day take on things. The bare facts of life are utterly terrifying. And yet, one can laugh. Indeed, one has to laugh precisely because of the darkness: the nervous laughter of the trenches.
ALAIN DE BOTTON

Day General Life Optimistic Person Pessimistic Take Terrific Thing
How do the stems connect to the roots?’ ‘Where is the mist coming from?’ ‘Why does one tree seem darker than another?’ These questions are implicitly asked and answered in the process of sketching.
ALAIN DE BOTTON

Another Coming Connect Darker Mist Process Root Sketch Stem Tree
I passionately believe that’s it’s not just what you say that counts, it’s also how you say it – that the success of your argument critically depends on your manner of presenting it.
ALAIN DE BOTTON

Argument Believe Count Critical Manner Passionate Present Success
In the works of Lucretius, we find two reasons why we shouldn’t worry about death. If you have had a successful life, Lucretius tell us, there’s no reason to mind its end. And, if you haven’t had a good time, “Why do you seek to add more years, which would also pass but ill?”
ALAIN DE BOTTON

Death Life Reason Successful Tell Work Year
We need objects to remind us of the commitments we’ve made. That carpet from Morocco reminds us of the impulsive, freedom-loving side of ourselves we’re in danger of losing touch with. Beautiful furniture gives us something to live up to. All designed objects are propaganda for a way of life.
ALAIN DE BOTTON

Carpet Commitment Freedom Impulsive Need Object Remind
We each appear to hold within ourselves a range of divergent views as to our native qualities.. And amid such uncertainty, we typically turn to the wider world to settle the question of our significance.. we seem beholden to affections of others to endure ourselves.
ALAIN DE BOTTON

Amid Appear Divergent Each Hold Native Ourselves Quality Range Such Uncertainty View
Most of our childhood is stored not in photos, but in certain biscuits, lights of day, smells, textures of carpet.
ALAIN DE BOTTON

Biscuit Carpet Childhood Day Light Most Photo Smell Store Texture
What we seek, at the deepest level, is inwardly to resemble, rather than physically to possess, the objects and places that touch us through their beauty.
ALAIN DE BOTTON

Beauty Deep External Inward Object Physical Possess Seek Tell Voice
We may seek a fortune for no greater reason than to secure the respect and attention of people who would otherwise look straight through us.
ALAIN DE BOTTON

Attention Fortune Greater Look People Reason Respect Seek Straight
In the oasis complex, the thirsty man images he sees water, palm trees, and shade not because he has evidence for the belief, but because he has a need for it. Desperate needs bring about a hallucination of their solution: thirst hallucinates water.
ALAIN DE BOTTON

Belief Complex Evidence Man Oasis Palm Thirsty Tree Water
to design means forcing ourselves to unlearn what we believe we already know, patiently to take apart the mechanisms behind our reflexes and to acknowledge the mystery and stupefying complexity of everyday gestures like switching off a light of turning on a tap
ALAIN DE BOTTON

Already Behaviour Design Force Mechanism Ourselves Patiently Unlearn
Serious journalists often imagine society is adrift because people don’t know certain things.
ALAIN DE BOTTON

Adrift Certain Imaginem Society Journalist Serius Thing
I think people want to get married to end their emotional uncertainty. In a way, they want to end powerful feelings, or certainly the negative ones.
ALAIN DE BOTTON

Emotional End Feeling Married People Powerful Uncertain
The more closely we analyze what we consider ‘sexy,’ the more clearly we will understand that eroticism is the feeling of excitement we experience at finding another human being who shares our values and our sense of the meaning of existence.
ALAIN DE BOTTON

Analyze Clearly Closely Consider Eroticism Excitement Feel More Understand
Newspapers are being read all around. The point is not, of course, to glean new information, but rather to coax the mind out of its sleep-induced introspective temper.
ALAIN DE BOTTON

All Round Coax Information Mind Newspaper Out Post Rather Read
After 40 (old age for most of man’s history), one should strive to be more or less packed and ready to go were the end call to come.
ALAIN DE BOTTON

Age End Less Man More Most Old Pack Should Strive

I feel that the great challenge of our time is the communication of ideas.

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I feel that the great challenge of our time is the communication of ideas.

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