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The new product, if it’s going to be successful, is going to require a new name. New ladder, new name. It’s as simple as that.

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Going Name New Product Require Simple Succesful

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

The Law of the Generic: One of the fastest routes to failure is giving a brand a generic name.
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Brand Failure Fast Give Law Name One Route
You need to allow enough time for this forgetting to take place
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Enough Ned Place Take Time Forget
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It normally takes decades to build a brand because it takes decades to penetrate the gray matter in between your ears.
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Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.
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When a really new product comes along, it’s almost always a mistake to hang a well-known name on it.
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Along Come Mistake New Product Really Simple Successful
The most powerful concept in marketing is owning a word in the prospects mind.
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The crucial ingredient in the success of any brand is its claim to authenticity.
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Authenticity Claim Ingredient Success
It is better to have 50% of one market, instead of 10% of five markets.
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Better Have Instead Market Prospect
Good things happen when you narrow your focus.
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Focus Good Happen Narrow Thing
It’s the first company to build the mental position that has the upper hand, not the first company to make the product.
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Company Hand Mental Mind Position Product Upper
If you CAN’T then all the advertising, fancy packaging, sales promotion and public relations in the world won’t help you achieve your objective.
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Achieve Advertisement Fancy Handle Objective Pack Public Relationship Sale Promotion Worlld
Positioning is what you do to the mind of the prospect.
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Mind Position Prospect What

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