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If you can build a powerful brand, you will have a powerful marketing program.

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Almost Brand Build Builder Come General Market Powerful Previous World

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

A brand should strive to own a word in the mind of the consumer.
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Brand Consumer Mind Own Should Strive Word
The new product, if it’s going to be successful, is going to require a new name. New ladder, new name. It’s as simple as that.
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Going Name New Product Require Simple Succesful
Customers want brands that are narrow in scope and distinguishable by a single word, the shorter the better.
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Brand Business Customer Distinguishable Narrow Scope Singer Want World
The best way to make news is to announce a new category, not a new product.
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Announce Best Category News Way Product
That is, you position the product in the mind of the prospect.
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Mind Position Product You
Each year we send more and receive less.
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Each Less More Receive Send Year
Branding is simply a more efficient way to sell things.
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Brand Efficient Sell Thing Way
You have to reduce the essence of your brand to a single thought or attribute.
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Already Attribute Brand Category Essence Own Reduce Single Thousand
When a really new product comes along, it’s almost always a mistake to hang a well-known name on it.
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Along Come Mistake New Product Really Simple Successful
The essence of positioning is sacrifice.
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Essence Giving Sacrifice Unique Up
It’s better to be first in the mind than to be first in the marketplace.
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Better Business First Marketplace Mind
A successful branding program is based on the concept of singularity.
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Based Brand Concept Mind Perception Program Successful
Today, communication itself is the problem. We have become the world’s first overcommunicated society.
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Communication Fear Overcommnicate Problem Society World Year
Positioning is what you do to the mind of the prospect.
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Mind Position Prospect What
A branding program should be designed to differentiate your cow from all the other cattle on the range.
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Brand Business Cattle Cow Design Lok Market Other Program Range
The next generation product almost never comes from the previous generation.
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Come Generations never Next Previous Product

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