To create a familylike feeling within the corporation, a feeling that employees and managers share the same fate.
AKIO MORITAWithout an organisation that can work together, sometimes over a very long period.
More Akio Morita Quotes
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The only sure thing is that in business there are no sure things.
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I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
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Amenities are not of great concern to management in Japan.
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You can be totally rational with a machine.
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Our plan is to lead the public with new products rather than ask them what kind of products they want.
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If you trust your colleague today, he may be your competitor tomorrow, because people frequently move from one company to another.
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I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.
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Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.
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We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart’s desire their technological capacity.
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There are three creativities: creativity in technology, in product planning, and in marketing.
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Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
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My solution to the problem of unleashing creativity is always to set up a target.
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More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.
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Don’t do market research.
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All you need is the best product in the world, the most efficient production in the world and global marketing.
AKIO MORITA