There are three creativities: creativity in technology, in product planning, and in marketing.
AKIO MORITAWithout an organisation that can work together, sometimes over a very long period.
More Akio Morita Quotes
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My solution to the problem of unleashing creativity is always to set up a target.
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Don’t do market research.
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Curiosity is the key to creativity.
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If we do our best and make efforts, a peaceful and great future will become ours without fail.
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Americans make money by playing `money games,’ namely mergers, acquisitions, by simply moving money back and forth … instead of creating and producing goods with some actual value.
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More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.
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Management of an industrial company must be giving targets to the engineers constantly; that may be the most important job management has in dealing with its engineers.
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The most important mission for a Japanese manager is to develop a healthy relationship with his employees.
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The best example of this was the Apollo project in the United States.
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When I find an employee who turns out to be wrong for the job,
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We all learn by imitating, as children, as students, as novices in the world of business.
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Amenities are not of great concern to management in Japan.
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Our plan is to lead the public with new products rather than ask them what kind of products they want.
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And then we grow up and learn to blend our innate abilities with the rules or principles we have learned.
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My concept is that anybody has creative ability, but very few people know how to use it.
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