Whether we succeed or not depends on the strength of our resolve and the amount of our endeavor.
AKIO MORITAWithout an organisation that can work together, sometimes over a very long period.
More Akio Morita Quotes
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But if you work with people, sometimes logic often has to take a backseat to understanding.
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I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.
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Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
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My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.
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Americans make money by playing `money games,’ namely mergers, acquisitions, by simply moving money back and forth … instead of creating and producing goods with some actual value.
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To have any one of these without the others is self defeating in business.
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It has run consistently about 6 percent of sales at Sony – and in service.
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Our plan is to lead the public with new products rather than ask them what kind of products they want.
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The remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which means that management can be a kind of a con job.
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Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
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I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
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We don’t believe in market research for a new product unknown to the public. So we never do any.
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And then we grow up and learn to blend our innate abilities with the rules or principles we have learned.
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Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development.
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From a management standpoint, it is very important to know how to unleash people’s inborn creativity.
AKIO MORITA