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Such concepts are simple, but not easy,

Jocko Willink

Instead of letting the situation dictate our decisions, we must dictate the situation.
JOCKO WILLINK

Control Decision Ourselves
A leader must care about the troops, but at the same time the leader must complete the mission, and in doing so there will be risk and sometimes unavoidable consequences to the troops.
JOCKO WILLINK

Care Leadership Risk Time
But we can’t ever think we are too good to fail or that our enemies are not capable, deadly, and eager to exploit our weaknesses. We must never get complacent. This is where controlling the ego is most important.
JOCKO WILLINK

Control Enemy Failure Goodness Important Thinking
To not move around, observe, and analyze, in order to make the best decisions possible, was to fail as a leader and fail the team.
JOCKO WILLINK

Best Decision Failure Leadership Possible Team
You have to BE VIGILANT. You have to be ON GUARD. You have to HOLD THE LINE on the seemingly insignificant little things— things that shouldn’t matter—but that do.
JOCKO WILLINK

Importance Worth Yourself
Get after it.
JOCKO WILLINK

Inspirational One Liner
There is no growth in the comfort zone.
JOCKO WILLINK

Comfortable Growth One Liner
Generally, when a leader struggles, the root cause behind the problem is that the leader has leaned too far in one direction and steered off course. Awareness.
JOCKO WILLINK

Direction Leader Problem Struggle
The leader must own everything in his or her world.
JOCKO WILLINK

Himself Leadership World
There is only hard work, late nights, early mornings, practice, rehearsal, repetition, study, sweat, blood, toil, frustration, and discipline.
JOCKO WILLINK

Discipline Inspirational Morning Night Practice Success
Trust is not blindly given. It must be built over time.
JOCKO WILLINK

Time Trust
After all, there can be no leadership where there is no team.
JOCKO WILLINK

Leadership Team
Discipline equals freedom.
JOCKO WILLINK

Discipline Equality Freedom One Liner
Motivation is fickle. It comes and goes.
JOCKO WILLINK

Motivational One Liner
More than a decade of continuous war and tough combat operations in Iraq and Afghanistan gave birth to a new generation of leaders in the ranks of America’s fighting forces.
JOCKO WILLINK

Born Fight Force Leadership Tough War
The best leaders are not driven by ego or personal agendas.
JOCKO WILLINK

Leadership Virtue

Such concepts are simple, but not easy,

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Such concepts are simple, but not easy,

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