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I had to take ownership of everything that went wrong. Despite the tremendous blow to my reputation and to my ego, it was the right thing to do—the only thing to do. I

Jocko Willink

In order to convince and inspire others to follow and accomplish a mission, a leader must be a true believer in the mission.
JOCKO WILLINK

Accomplishment Believe Inspirational Leadership True
Cover and Move, Simple, Prioritize and Execute, and Decentralized Command.
JOCKO WILLINK

Act Simplicity
A mission statement tells your troops what you are doing.
JOCKO WILLINK

Team Yourself
Take care of your gear and your gear will take care of you.
JOCKO WILLINK

Care Material
Leaders must always operate with the understanding that they are part of something greater than themselves and their own personal interests.
JOCKO WILLINK

Greatness Leadership Understand
If we could execute with a monumental effort just to reach an immediate goal that everyone could see, we could then continue to the next visually.
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Effort Goal See
More than a decade of continuous war and tough combat operations in Iraq and Afghanistan gave birth to a new generation of leaders in the ranks of America’s fighting forces.
JOCKO WILLINK

Born Fight Force Leadership Tough War
Relax. Look around. Make a call.
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Action Breathe Inspirational See
There are no bad units, only bad officers. This captures the essence of what Extreme Ownership is all about.
JOCKO WILLINK

Bad Control Politics
Such concepts are simple, but not easy,
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Easy Simplicity
In the business world, and in life, there are inherent complexities. It is critical to keep plans and communication simple.
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Business Life Simplicity World
Leaders must accept total responsibility, own problems that inhibit performance, and develop solutions to those problems.
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Acceptance Development Leadership Problem Responsibility
And the more you build your will by doing hard things, the stronger your will becomes.
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Strong Willing Yourself
The leader must own everything in his or her world.
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Himself Leadership World
Good leaders don’t make excuses.
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Goodness Leadership One Liner
So how can a leader become great if they lack the natural characteristics necessary to lead? The answer is simple: a good leader builds a great team that counterbalances their weaknesses.
JOCKO WILLINK

Greatness Leadership Necessary Simplicity Team Weakness

I had to take ownership of everything that went wrong. Despite the tremendous blow to my reputation and to my ego, it was the right thing to do—the only thing to do. I

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I had to take ownership of everything that went wrong. Despite the tremendous blow to my reputation and to my ego, it was the right thing to do—the only thing to do. I

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