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It doesn’t make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do.

Steve Jobs

If you are working on something exciting that you really care about, you don’t have to be pushed. The vision pulls you.
STEVE JOBS

Business Care Entrepreneur Excitement Vision Work
I’m convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance.
STEVE JOBS

Convinced Entrepreneur Perseverance Separate Success
It’s better to be a pirate than to join the Navy.
STEVE JOBS

Army Navy Pirate
Everybody in this country should learn how to program a computer, because it teaches you how to think.
STEVE JOBS

Computer Country Learning Program Teaching Thinking
People don’t know what they want until you show it to them. That’s why I never rely on marketing research. Our task is to read things that are not yet on the page.
STEVE JOBS

Business Market People Reading Research Task
Innovation is the only way to win.
STEVE JOBS

Business Innovation One Liner Win
We don’t settle for anything less than excellence.
STEVE JOBS

Business Entrepreneur Excellence Settle
If you keep your eye on the profit, you’re going to skimp on the product. But if you focus on making really great products, then the profits will follow.
STEVE JOBS

Business Focus Money Product Profit
Most people never pick up the phone and call. Most people never ask, and that’s what separates the people who do things from the people who just dream about them.
STEVE JOBS

Call Dreamss Ignorance People Phone Separate
Let’s go invent tomorrow.
STEVE JOBS

Business Future Invention Let Go One Liner
Focus and simplicity – once you get there, you can move mountains.
STEVE JOBS

Business Entrepreneur Focus Motivational Mountain Simplicity
You have to trust in something–your gut, destiny, life, karma, whatever.
STEVE JOBS

Destiny Karma Life Trust
You cannot mandate productivity, you must provide the tools to let people become their best.
STEVE JOBS

Business People Product Provide
You can’t look at the competition and say you’re going to do it better. You have to look at the competition and say you’re going to do it differently.
STEVE JOBS

Business Competition Success
Being the richest man in the cemetery doesn’t matter to me. Going to bed at night saying we’ve done something wonderful, that’s what matters to me.
STEVE JOBS

Bed Entrepreneur Inspirational Man Night Rich Satisfaction Wonderful
Everything is based on a simple rule: Quality is the best business plan, period.
STEVE JOBS

Business Period Planning Quality Rile

It doesn’t make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do.

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It doesn’t make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do.

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Popular Authors

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