“The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle.”

People don’t know what they want until you show it to them. That’s why I never rely on marketing research. Our task is to read things that are not yet on the page.

I don’t think of my life as a career. I do stuff. I respond to stuff. That’s not a career – it’s a life!

I’m as proud of what we don’t do as I am of what we do.

You can’t look at the competition and say you’re going to do it better. You have to look at the competition and say you’re going to do it differently.

Stay hungry, stay foolish.

Creativity comes from spontaneous meetings, from random discussions.

We have always been shameless about stealing great ideas.

Being the richest man in the cemetery doesn’t matter to me. Going to bed at night saying we’ve done something wonderful, that’s what matters to me.

I’m convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance.

I want to put a ding in the universe.

If you’re afraid of failing you won’t get very far.

Learn continually – there’s always “one more thing” to learn!

If you define the problem correctly, you almost have the solution.

The best innovation is sometimes the company, the way you organize the company.

Focusing is all about saying no.

Don’t let the noise of others’ opinions drown out your own inner voice.

Opportunity comes once in a lifetime.

There are roads which must not be followed, armies which must not be attacked, towns which must not be besieged, positions which must not be contested, commands of the sovereign which must not be obeyed.

It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages.

Luck is for the ill-prepared.

Your employees are your company’s real competitive advantage. They’re the ones making the magic happen-so long as their needs are being met.

If you lose money for the firm, I will be forgiving. If you lose reputation, I will be ruthless.

If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.

I have always been ahead of my time.