“It’s very hard to fail completely if you aim high enough.”

We believed we could build a better search. We had a simple idea that not all pages are created equal. Some are more important.

If I were seriously interested in something important to me, I wouldn’t just click on the first search result, read it and take it as God’s word.

The revolution in deep nets has been very profound. It definitely surprised me, even though I was sitting right there.

We just want to have great people working for us.

Ultimately you want to have the entire world’s knowledge connected directly to your mind.

You never lose a dream, it just incubates as a hobby.

We want Google to be the third half of your brain.

It is easier to make progress on mega-ambitious dreams. Since no one else is crazy enough to do it, you have little competition.

Too many rules stifle innovation.

If Google Books is successful, others will follow.

As we go forward, I hope we’re going to continue to use technology to make really big differences in how people live and work.

If what we are doing is not seen by some people as science fiction, it’s probably not transformative enough.

I had no dreams of such economic success. You should have fun and not be so weighed down by expectations.

My goal is for Google to lead, not follow.

Anything you can imagine probably is doable, you just have to imagine it and work on it.

It’s clear there’s a lot of room for improvement, there’s no inherent ceiling we’re hitting up on.

the world is just as concrete, ornery, vile, and sublimely wonderful as before, only now I better understand my relation to it and it to me.

The aim of critique is not the ends of man or of reason but in the end the Overman, the overcome, overtaken man. The point of critique is not justification but a different way of feeling: another sensibility.

I’m not aiming for a knockout. I focus on doing my best. If the knockout comes, fine. If not, that’s okay.

Without a goal analytics is aimless and worthless.

Goal setting should be part of your daily and weekly routines and should not be based on a calendar year or month.

To attain our aim we should stop at nothing even if we must join forces with the devil.

For my part, I think that to a man of spirit there is no other aim and end of his labours except the labours themselves.

Don’t aim at success. The more you aim at it and make it a target, the more you are going to miss it.