Without death there would be very little progress.
STEVE JOBSThe people who are crazy enough to think they can change the world are the ones who do.
More Steve Jobs Quotes
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Customers don’t measure you on how hard you tried, they measure you on what you deliver.
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Deciding what not to do is as important as deciding what to do.
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The best innovation is sometimes the company, the way you organize the company.
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Quality is more important than quantity. One home run is much better than two doubles.
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The most precious resource we have is time.
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If you don’t cannibalize yourself, someone else will.
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In the first 30 years of your life, you make your habits. For the last 30 years of your life, your habits make you.
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You are all over the map, figure out the top 5 things you want to focus on and get rid of the rest.
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We’re not going to be the first to this party, but we’re going to be the best.
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I sat in a garage and invented the future.
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Manage the top line: your strategy, your people, and your products, and the bottom line will follow.
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You can’t look at the competition and say you’re going to do it better. You have to look at the competition and say you’re going to do it differently.
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Innovation distinguishes between a leader and a follower.
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You have to be burning with “an idea, or a problem, or a wrong that you want to right.” If you’re not passionate enough from the start, you’ll never stick it out.
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Focus and simplicity – once you get there, you can move mountains.
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If you define the problem correctly, you almost have the solution.
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Let’s go invent tomorrow.
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Overnight success stories take a long time.
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Let’s go invent tomorrow instead of worrying about what happened yesterday.
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The real art is knowing what to leave out, not what to put in.
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Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple.
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People don’t know what they want until you show it to them. That’s why I never rely on marketing research. Our task is to read things that are not yet on the page.
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The journey is the reward.
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We have always been shameless about stealing great ideas.
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It takes a lot of hard work to make something simple.
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I would rather gamble on our vision than make a ‘me, too’ product.
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