Go ahead and make something for the elites. Not the elites of class or wealth, but the elites of curiosity, passion and taste. Every great thing ever created was created by and for this group.
If we can fall in love with serving people, creating value, solving problems, building valuable connections and doing work that matters, it makes it far more likely we’re going to do important work
Most people have bosses who hire them to fill a slot in the work chart and to do what they are told. And most people who are doing what they are told feel safe; it feels reliable.
