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Playing safe is very risky.

Seth Godin

There’s a big difference between not settling and not starting.
SETH GODIN

Differences Settling Starting
When you put your ideas in the world, then, and only then, do you know if they’re real.
SETH GODIN

Ideas Real World
The organizations of the future are filled with smart, fast, flexible people on a mission
SETH GODIN

Organization People Smart
Don’t find customers for your products, find products for your customers.
SETH GODIN

Business Customer Loyal Motivational
The internet was supposed to homogenize everyone by connecting us all. Instead what it’s allowed is silos of interest.
SETH GODIN

Connecting Interest Internet
Figure out the people part and the technology gets a whole lot simpler.
SETH GODIN

Figures People Technology
Go ahead, do something impossible.
SETH GODIN

Ahead Greatness Impossible Something
People get good gigs because they stand up….You don’t get picked. Reject the tyranny of picked. Pick yourself.
SETH GODIN

Business Gigs Mind Own People
If you’re not the best in the world at what you do, then you have to get better.
SETH GODIN

Better Get World
The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies.
SETH GODIN

Character Mind Squares
One option is to struggle to be heard whenever you’re in the room… Another is to be the sort of person who is missed when you’re not. The first involves making noise. The second involves making a difference.
SETH GODIN

Differences Making Miss Room Struggle
If you wait until there is another case study in your industry, you will be too late!
SETH GODIN

Marketing Success Waiting
Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them, and they may come and stay.
SETH GODIN

Marketing May Media
As creators, our pursuit of perfection might be misguided, particularly if it comes at the expense of the things that matter.
SETH GODIN

Matter might Misguide Perfection
Empathy requires something extremely difficult: accepting the fact that we are not and never will be in the other person’s shoes. There’s no rational, universal course because individuals have different goals, different worldviews and different experiences.
SETH GODIN

Different Experiences Goal Shoes
Making promises and keeping them is a great way to build a brand.
SETH GODIN

Marketing Promise Way

Playing safe is very risky.

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Playing safe is very risky.

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