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The tiny cost of failure…is dwarfed by the huge cost of not trying.

Seth Godin

The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies.
SETH GODIN

Character Mind Squares
Art is the act of navigating without a map.
SETH GODIN

Art Maps Navigating
People talking about you is far more effective than talking about yourself.
SETH GODIN

About People Talking Yourself
As soon as we associate reading with a test, we’ve missed the point.
SETH GODIN

Associates Reading Tests
Organizations that destroy the status quo win. Whatever the status quo is, changing it gives you the opportunity to be remarkable.
SETH GODIN

Motivational Opportunity Winning
Nine years of experience is very different from one year of experience, nine times.
SETH GODIN

Different Nine Years
Being an artist isn’t a genetic disposition or a specific talent. It’s an attitude we can all adopt. It’s a hunger to seize new ground, make connections, and work without a map. If you do those things, you’re an artist.
SETH GODIN

Artist Attitude Inspirational Life
In a long distance race, everyone gets tired. The winner is the runner who figures out where to put the tired, figures out how to store it away until after the race is over. Sure, he’s tired. Everyone is. That’s not the point. The point is to run.
SETH GODIN

Distance Running Tired
The opportunity of a lifetime is to pick yourself. Quit waiting to get picked; quit waiting for someone to give you permission; quit waiting for someone to say you are officially qualified… and pick yourself.
SETH GODIN

Giving Opportunity Permission Someone Waiting
Learning is not watching a video, learning is taking action and seeing what happens.
SETH GODIN

Action Happens Video
The enemy of creativity… is fear. We’re all born creative, it takes a little while to become afraid. A surprising insight: an enemy of fear is creativity. Acting in a creative way generates action, and action persuades the fear to lighten up.
SETH GODIN

Acting Creative Creativity Enemy Generate
A book is a souvenir of an idea.
SETH GODIN

Book Ideas
Facts are irrelevant. What matters is what the consumer believes.
SETH GODIN

Believe Facts Matters What
The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
SETH GODIN

Goal Moving Opportunity
Not changing your strategy merely because you’re used to the one you have now is a lousy strategy.
SETH GODIN

Starting Strategy Used
The status quo is persistent and resistant. It exists because everyone wants it to. Everyone believes that what they’ve got is probably better than the risk and fear that come with change.
SETH GODIN

Believe Risk Want

The tiny cost of failure…is dwarfed by the huge cost of not trying.

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The tiny cost of failure…is dwarfed by the huge cost of not trying.

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