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If you can’t state your position in eight words, you don’t have a position.

Seth Godin

Somewhere in the world, someone is doing something that you decided couldn’t be done.
SETH GODIN

Decided Done World
You can listen to what people say, sure. But you will be far more effective if you listen to what people do.
SETH GODIN

Effectiveness People Success
Figure out the people part and the technology gets a whole lot simpler.
SETH GODIN

Figures People Technology
If you can’t state your position in eight words, you don’t have a position.
SETH GODIN

Eight Position States
If you try to delight the undelightable, you’ve made yourself miserable for no reason.
SETH GODIN

Delight Miserable Trying
The enemy of creativity… is fear. We’re all born creative, it takes a little while to become afraid. A surprising insight: an enemy of fear is creativity. Acting in a creative way generates action, and action persuades the fear to lighten up.
SETH GODIN

Acting Creative Creativity Enemy Generate
Don’t find customers for your products, find products for your customers.
SETH GODIN

Business Customer Loyal Motivational
A book is a souvenir of an idea.
SETH GODIN

Book Ideas
Denigrating art you don’t understand doesn’t hurt the art – it reveals something about your willingness to learn.
SETH GODIN

Art Hurt Learn Willingness
Art is a personal act of courage, something one human does that creates change in another.
SETH GODIN

Art Change Courage
Connect, create meaning, make a difference, matter, be missed.
SETH GODIN

Customer Differences Making Marketing
Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a deal breaker.
SETH GODIN

Business Fire People
The key to success is to find a way to stand out–to be the purple cow in a field of monochrome Holsteins.
SETH GODIN

Cows Keys Purple
Change isn’t made by asking permission. Change is made by asking forgiveness, later.
SETH GODIN

Asking Change Forgiveness Permission
One option is to struggle to be heard whenever you’re in the room… Another is to be the sort of person who is missed when you’re not. The first involves making noise. The second involves making a difference.
SETH GODIN

Differences Making Miss Room Struggle
So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
SETH GODIN

Aim Bother Catchy

If you can’t state your position in eight words, you don’t have a position.

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If you can’t state your position in eight words, you don’t have a position.

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