So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
SETH GODINGo ahead and make something for the elites. Not the elites of class or wealth, but the elites of curiosity, passion and taste. Every great thing ever created was created by and for this group.
More Seth Godin Quotes
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The enemy of creativity… is fear. We’re all born creative, it takes a little while to become afraid. A surprising insight: an enemy of fear is creativity. Acting in a creative way generates action, and action persuades the fear to lighten up.
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Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them, and they may come and stay.
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Set a goal, and in small, consistent steps, work to reach it. Get support from your peers when you start flagging. Repeat. You will change.
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Your art is the act of taking personal responsibility, challenging the status quo, and changing people.
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Being an artist isn’t a genetic disposition or a specific talent. It’s an attitude we can all adopt. It’s a hunger to seize new ground, make connections, and work without a map. If you do those things, you’re an artist.
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If I fail more than you do, I win.
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Defending mediocrity is exhausting.
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As long as you want to please everyone, you won’t please anyone.
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Art isn’t only a painting. Art is anything that’s creative, passionate, and personal. And great art resonates with the viewer, not only with the creator.
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Just because the tide is out, doesn’t mean there is less water in the ocean.
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Denigrating art you don’t understand doesn’t hurt the art – it reveals something about your willingness to learn.
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We’re all born creative, it takes a little while to become afraid.
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Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.
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As our society gets more complex and our people get more complacent, the role of the jester is more vital than ever before. Please stop sitting around. We need you to make a ruckus.
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You can raise the bar or you can wait for others to raise it, but it’s getting raised regardless.
SETH GODIN