A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.
SETH GODINAnticipated, personal, and relevant advertising always does better than unsolicited junk.
More Seth Godin Quotes
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The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you’re with wants to hear more even after the elevator ride is over.
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Please stop waiting for a map. We reward those who draw maps, not those who follow them.
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Do you believe in what you do? Every day? It turns out that belief happens to be a brilliant strategy.
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Transferring your passion to your job is far easier than finding a job that happens to match your passion.
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Most people have bosses who hire them to fill a slot in the work chart and to do what they are told. And most people who are doing what they are told feel safe; it feels reliable.
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You don’t launch a popular blog, you build one.
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If we can fall in love with serving people, creating value, solving problems, building valuable connections and doing work that matters, it makes it far more likely we’re going to do important work
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Marketing is no longer about the stuff that you male, but about the stories you tell.
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Just as we don’t spend a lot of time worrying about how all those poets out there are going to monetize their poetry, the same is true for most bloggers.
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The person who fails the most wins.
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Loving what you do is almost as important as doing what you love, especially if you need to make a living at it.
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Human nature is to need a map. If you’re brave enough to draw one, people will follow.
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Anyone who says failure is not an option has also ruled out innovation.
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The Cul-de-Sac ( French for “dead end” ) … is a situation where you work and work and work and nothing much changes
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Who you hang out with determines what you dream about and what you collide with. And the collisions and the dreams lead to your changes. And the changes are what you become. Change the outcome by changing your circle.
SETH GODIN